Signage design

Designed for purpose, shaping experiences. We understand signage design isn’t just about how something looks—it’s about what it does.

Grounded in evidence-based practice and human-centered design principles, we begin by uncovering the real problem to solve, taking time to understand how people move, behave, and interact with space.

This requires balancing functionality, accessibility, and visual appeal while prioritising how people naturally navigate and interpret information.

Good signage works quietly but powerfully. It integrates brand seamlessly into the environment. It elevates brand experience and helps people feel confident in unfamiliar spaces. It meets complex compliance requirements around accessibility and safety.

From materials and manufacturing methods to installation and ongoing maintenance, sustainability is embedded in how we work – designing with the full lifecycle in mind.

With a multidisciplinary team across graphic and industrial design, engineering, and delivery, we collaborate from day one to create solutions that are purposeful, practical, and deeply considered.

At its best, signage isn’t just seen—it’s felt. It builds confidence, improves experience, and reflects the intent of the place it belongs to.

  • 01

    Multidisciplinary design

    • environmental graphic design
    • industrial design & product development
    • user experience in the built environment
  • 02

    Research & prototyping

    • material research and prototyping
    • customer/user group analysis and data collection
    • environment/site assessment and analysis
  • 03

    Circular design principles

    • carbon impact modelling
    • product life cycle analysis
    • material research and specification
  • 04

    Design guidelines

    • brand standards & graphic conventions
    • signage placement guidelines for wayfinding
    • materials specification/installation and maintenance
  • 05

    Viewing distance analysis (VDA)

    • sky sign placement and legibility
    • feasibility studies
    • engineering and documentation
  • 06

    Urban precinct signage strategies

    • site assessment & recommendation
    • schematic design for placement
    • town planning process
  • 07

    Implementation management

    • tendering and independent supply chain selection
    • budget, program, and EH&S management
    • project monitoring and reporting
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Services and Sectors

Our integrated approach

Our integrated approach is one of the reasons clients engage us for projects of every scale. The multi-disciplinary team of designers, project managers and procurement specialists at Diadem collaborates as one team.

Our approach delivers value in the process, integrity in the brand, and certainty in the outcome.

Advisory

Our advisory services provide clients with strategic advice that supports their business and project objectives.

– project masterplanning
– feasibility studies
– site analysis
– user experience studies
– viewing distance analysis
– compliance evaluation (town planning)

Design

Our design services present clients with new ideas and creative directions which meet the needs of each brief.

– ideation / concept design
– wayfinding strategy
– environmental graphic design
– product design and engineering
– placemaking strategy
– place branding
– brand signage guidelines
– digital integration strategy & curation

Execution

Through our integrated model, we safeguard strategy and design integrity through to real world application. Strategy often falls over at execution, but at Diadem this is where we excel.

– program and project management
– construction management
– program improvement
– value engineering
– tendering / supply chain management
– quality control
– contract administration
– close out

Contact.
Locations.

Melbourne | Narrm
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1300 613 934

Sydney | Warrane
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1300 613 934

Brisbane | Meanjin
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1300 613 934

Adelaide | Tarntanya
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1300 613 934

Auckland | Aotearoa
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+64 9 377 3736

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