New pedestrian

Brookfield Place is a premium mixed-use development in the heart of Sydney’s CBD, with multiple access points and destinations, including a major public transport hub. Diadem’s strategic approach delivers clarity as users make their way through.

Brookfield engaged Diadem for a wayfinding strategy, concept design, design development and tender documentation to simplify the user experience.


Brookfield Office Properties


John Madden

Design for a
new destination

Brookfield Place is a significant mixed-use development designed for central Sydney, bringing together commercial, retail and public transport options in an active part of the CBD.

As a central transport hub with four street frontages, interconnected levels, car parks, end-of-trip facilities and more, the user journey could be complicated if not resolved. Brookfield engaged Diadem to simplify the wayfinding site-wide.

As well as resolving wayfinding requirements, Diadem’s bespoke design solution incorporated design elements that complement the distinguished architecture and interiors palette.

A user-led

The diversity of Brookfield Place’s offerings means a variety of user experiences. To create effective and intuitive wayfinding, Diadem’s team studied each typical journey, from access point to destination, across the precinct.

This included the 27-level premium grade commercial tower, two restored landmarks – Shell House and 285 George Street – and numerous transport links through the upgraded Wynyard train station and the pedestrianisation of George Street.

The direct underground access to Pitt Street via Hunter Connection and links to the wider Western core, including Barangaroo, defines Brookfield Place as a key CBD hub. Diadem’s wayfinding now directs all visitors through this new precinct with ease.


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