Uniting is one of Australia’s largest not-for-profit community services offering aged care, independent living, early learning, chaplaincy and more at around 300 New South Wales and ACT locations. Its residents and staff have very specific needs, and well thoughtout signage can play a key role in optimising their experience and keeping them safe.
Uniting adopted a new brand and positioning to better communicate the breadth of its support to people and communities. Research had revealed that if people knew about Uniting at all, it was limited to one or two local services. Since undertaking the brand implementation, recognition is now on the rise.
Part of this is due to Diadem’s work across Uniting’s built environment through a range of advisory, design and project management services.