A new
age of luxury

Signage and wayfinding for this aged care and retirement living village were inspired by both high-end architecture and human-centred design.

Diadem developed a comprehensive wayfinding strategy and concept design that would complement the architecture by Peddlethorp.


Oceania Healthcare




Mark Scowen Photography

Design for
a village

The Helier by Oceania Healthcare is a premium aged care and retirement living village in Auckland, home to 79 independent living apartments and 32 elegant care residences all with sweeping bay and city views. The impressive complex also offers five-star hotel-style wellbeing amenities, including a restaurant, gym, pool, cinema, wine library and beauty salon.

As a private sanctuary to enjoy ones later years, Oceania Healthcare sort a wayfinding and signage approach that would mirror the premium quality of its offering.

From extensive experience in this sector, the Diadem team understands how well-considered wayfinding is a key part of creating a welcoming, comfortable and seamless living environment for people as they age.

In harmony
with the design

The village’s declared promise of “a new era of luxury” inspired the signage suite concepts. The design is presented as luxurious with a modern twist, complementing Peddlethorp’s architecture perfectly.

The circular shape of The Helier logo influenced the signage form, while the tonal palette was derived from both the architectural finishes and the brand colours of Oceania and The Helier.

Elements of brass and reflections of the bayside locale informed the approach.


As with all Diadem wayfinding projects, approaching The Helier began by understanding its user journeys. This, in turn, informed the required signage.

Considering the needs of everyone – whether visiting family, delivery drivers or contracted staff – ensures everyone can find their way to their destination, and the village can operate at its best. Every element was considered for consistent branding and clear navigation, from the visitors’ car park to building entry decals and internal lift lobby signage.

Large numerals, well-understood pictograms and high-contrast colours were part of this concept, while always maintaining the premium look and feel of the overall experience for all.


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