HomeGround
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HOMEGROUND

Design for
community wellbeing

The wayfinding and signage for HomeGround Te Tāpui Atawhai needed to support its ethos; a welcoming and homely place for everyone.

Diadem’s wayfinding matches the tone of the building while also providing accurate and discreet messaging which supports the project narrative developed by mana whenua Ngāti Whātua Ōrākei: Finding your way back home.

Client

Auckland City Mission

Architects

Stevens Lawson Architects

A new home
for many

Many years in the making, HomeGround is a new 11-storey tower, podium and restored heritage building by Auckland City Mission providing permanent accommodation with 80 studios and one-bedroom apartments for chronically homeless people.

A combination of accommodation and support services ensures the City Mission can respond in an integrated and holistic way. The centre includes a commercial kitchen, community dining room, public showers and toilets, a public medical centre and pharmacy, addiction withdrawal services, activity spaces, a rooftop garden and a sacred space.

Stevens Lawson Architects designed a building that treats users with respect and dignity, and that welcomes all. This is New Zealand’s first model of single-site supportive housing for people experiencing homelessness.

Diadem was involved in the wayfinding strategy, design and execution of this visionary project. It was crucial to the success of the brief that the wayfinding experience was warm, homely and non-institutional, as both residents and day users share the space.

Warm
and welcoming

Good design is empathetic. It responds to the human condition and always considers the end-user.

In this project, this central philosophy of Diadem’s can be seen in the clear messaging and thoughtful user journeys, designed to ensure first-time visitors can easily find services.

The signage design also responded to the building’s architecture through a combination of shapes, materials and colours all designed to reflect a home environment or an eclectic laneway.

Black metal and blonde timber are a common denominator across signage, with colour introduced to suit the finishes of each level.

Many journeys
under one roof

People’s immediate needs, and the importance of directing users under one roof were key drivers.

The wayfinding strategy considered the needs of multiple people moving throughout the building, such as staff, volunteers, medical consultants, residents and visitors.

The strategy was comprehensive, incorporating every touchpoint from the Federal Street entry to the ground floor, welcoming spaces, corridors on each level, and individual rooms.

“Auckland City Mission – Te Tāpui Atawhai appreciated the expert guidance and support from Diadem when a wayfinding system was developed for our new building, HomeGround.

Diadem rose beautifully to the challenging brief.  In collaboration with the project team, Diadem spent many hours exploring ideas and options, while listening with the greatest of care. Their expertise in creating signage guided the rest of us through the process. Diadem provided a range of options, carefully explaining choices and recommendations, then allowed the collective to make the final decision. We’re so delighted to have partnered with Diadem whose care and attention, and ability to really listen to our needs, meant that the resulting wayfinding at HomeGround is stunning.”

  • Helen Robinson, CEO – Manutaki, Auckland City Mission – Te Tāpui Atawhai

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