Guiding a
growing precinct

When the South Australian government proposed expanding the Adelaide Convention Centre, a new wayfinding strategy was needed to bring the entire precinct together.

The Adelaide Convention Centre is the city’s premier function venue. When around 3,000 sqm of new space was added to the centre as part of a $397m project, Diadem was engaged to deliver a holistic wayfinding strategy, signage concepts, journey planning and construction documentation for the expanded precinct.


Adelaide Convention Centre

Department of Transport, Planning & Infrastructure


Woods Bagot

Finding the
best way forward

Working closely with Woods Bagot, the strategy simplified the user journey across the precinct’s buildings, outdoor spaces and car parks. Diadem also considered low-level building identification signage and outdoor digital signage.

To ensure event-specific signage is most prominent across the site, Diadem’s proposal was for a minimal wayfinding suite that unifies the precinct and is sympathetic with the architecture.

Bringing clarity
to complexity

The challenges of the centre’s varied schedule, with events and functions occurring at various times of day and night, year-round, added to the complexity of the project. In addition, Diadem needed to consider illumination, venue identification, parking signs, vehicular directions and pedestrian approaches.

The success of this project was due not only to Diadem’s experience with precincts and convention centres but its relationships with project stakeholders including the local council.

Since its upgrade, the expanded Adelaide Convention Centre has successfully hosted almost 400 events for around 350,000 guests in one year alone.


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