Toyota

Driving a partnership

The Toyota brand is synonymous with trust, reliability and innovation. As an ongoing partner of Toyota, Diadem ensures these qualities are expressed across the network – from traditional car yards to new experience centres and corporate offices.

This collaboration has extended beyond conventional client-vendor relationships to ensure Toyota’s brand resonates at every touchpoint. When a guest walks into a Toyota dealership through a signature red archway, their experience with the brand is enhanced through the built environment.

Writing a new manual

Reviewing and documenting each dealership is conducted following the TMCA START Manual. These are the comprehensive guidelines governing the customer experience and franchise agreement across all Toyota facilities.

Diadem subsequently updated these guidelines for applying the Toyota brand in the built environment across Australia.

The manual includes everything from site acquisition and layout to architectural detailing, finishes, signage and even line marking.