The introduction of a Dealer network-wide brand upgrade was designed to be delivered over a four-year period, however, due to product delivery delays and the effects of the pandemic this was extended to a seven-year period.
Understanding that Dealerships are at the brand’s frontline, Ford Australia’s mission was to create a vibrant, innovative and engaging customer experience at every touchpoint.
Diadem’s focus was collaborating with the Dealers and their construction teams to ensure works were carried out to the correct standard.
