mycar is an Australian auto-centre chain often found attached to Kmart retail stores. It provides vehicle repair and improvement works from expert mechanics and technicians at over 260 locations nation-wide.
The German manufacturing giant Continental AG purchased the chain in 2018 and undertook a complete rebrand from Kmart Tyre and Auto to Mycar. In many ways, it was simply a change of brand; the promise to deliver customer service at the highest level remained strong.
To apply the new brand at every location – from reception desks to store frontage – Diadem was engaged due to its previous brand and national-scale rollouts.