Design for
a data leader

As NEXTDC continues its growth with data centres across Australia, its progressive spirit is captured by its signage strategy.

Diadem has provided end-to-end signage services for NEXTDC on sites across Australia, including viewing distance analysis, concepts, design development, construction documentation, procurement and implementation management.



a pioneer

NEXTDC is an ASX200-listed technology company that enables business transformation through innovative data centre outsourcing solutions, connectivity services and infrastructure management software.

As Australia’s fastest-growing technology company, NEXTDC facilitates the next generation of IT services, hosting the nation’s leading technology providers’ infrastructure and supporting the world’s largest cloud platforms’ local deployment.

For its expanding network of sites across the country, NEXTDC turned to Diadem to ensure its signage properly reflects its brand promise at every touchpoint.

Advice, design
and execution

Diadem has been working with NEXTDC since 2012 when its advisory team was engaged for signage and brand applications for the Macquarie Park site known as S1.

From designing the concepts right through to procurement, manufacture and implementation management, Diadem has been lead advisors to the NEXTDC team across their data centre facilities, ensuring that the branded story is told with precision and care.

This work has involved Diadem’s signature VDA (Viewing Distance Analysis), critical studies that determine optimal signage viewing corridors for external signage.


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