Delivering for Australia Post
Diadem had previously partnered with Australia Post to roll out its new brand at delivery centres and retail outlets nationwide. For its new support centre in Melbourne’s rapidly evolving inner-urban area of Burnley, Australia Post returned to Diadem to design and manage the complete signage and wayfinding.
Diadem worked hand-in-hand with the lead designer, Hassell, to ensure that, once again, the integrity of Australia Post’s well-established brand would be upheld in the built environment.
In the initial strategic phase, Diadem defined a state-based approach system to correspond to respective levels, such as VIC 3000 for Level 3. This narrative was then developed to feature state-based artist commissions, wall graphics, and room numbering and naming, all of which reference Australian suburbs as a key component of the postal network.
