Diadem had previously partnered with Australia Post to roll out its new brand at delivery centres and retail outlets nationwide. For its new support centre in Melbourne’s rapidly evolving inner-urban area of Burnley, Australia Post returned to Diadem to design and manage the complete signage and wayfinding.
Diadem worked hand-in-hand with the lead designer, Hassell, to ensure that, once again, the integrity of Australia Post’s well-established brand would be upheld in the built environment.
In the initial strategic phase, Diadem defined a state-based approach system to correspond to respective levels, such as VIC 3000 for Level 3. This narrative was then developed to feature state-based artist commissions, wall graphics, and room numbering and naming, all of which reference Australian suburbs as a key component of the postal network.