Signed
and delivered

Diadem had previously partnered with Australia Post to roll out its new brand at delivery centres and retail outlets nationwide. For its new support centre in Melbourne’s rapidly evolving inner-urban area of Burnley, Australia Post returned to Diadem to design and manage the complete signage and wayfinding.

Diadem worked hand-in-hand with the lead designer, Hassell, to ensure that, once again, the integrity of Australia Post’s well-established brand would be upheld in the built environment.

In the initial strategic phase, Diadem defined a state-based approach system to correspond to respective levels, such as VIC 3000 for Level 3. This narrative was then developed to feature state-based artist commissions, wall graphics, and room numbering and naming, all of which reference Australian suburbs as a key component of the postal network.

Australia Post and Hassell’s design driver was creating a humble and contextual support centre where it fosters deeper connection amongst employees, customers and the wider community. The design team responded to Hassell’s conceptual approach with a suite of visual references that champion how the postal system connects our country.

Themes of connection and collaboration were included in the reception area, where Diadem and Australia Post ideated a cocooning seat based on the familiar Australia Post logo, to be visible through the void above, with United Make taking the concept further as part of the design team’s scope of works to wrap it in past promotional collateral.

Additional thematic signage throughout the building included postage labels for room panels, warehouse-scale zone and storage coding, and directional floor graphics on polished concrete. Playful elements included large tubes reminiscent of ventilation ducts and pneumatic message delivery systems, which were used to connect paired work floors and visually display floor plans.