AUSTRALIA POST SUPPORT CENTRE

Signed
and delivered

When Australia Post moved into its new workplace, Diadem’s stamp could already be seen from multi-level wayfinding to the sky signs.

Diadem was engaged by long-time client Australia Post to create signage for their Melbourne Support Centre, ready for its staff to relocate from their previous CBD offices.

Client

Australia Post

Design Team

Faction Consulting, Hassell, ARUP, United Make, Slattery, Diadem

Traditional Custodians

Wurundjeri Woiwurrung People

Photography

Louis Trerise

Delivering
for Australia Post

Diadem had previously partnered with Australia Post to roll out its new brand at delivery centres and retail outlets nationwide. For its new support centre in Melbourne’s rapidly evolving inner-urban area of Burnley, Australia Post returned to Diadem to design and manage the complete signage and wayfinding.

Diadem worked hand-in-hand with the lead designer, Hassell, to ensure that, once again, the integrity of Australia Post’s well-established brand would be upheld in the built environment.

In the initial strategic phase, Diadem defined a state-based approach system to correspond to respective levels, such as VIC 3000 for Level 3. This narrative was then developed to feature state-based artist commissions, wall graphics, and room numbering and naming, all of which reference Australian suburbs as a key component of the postal network.

Recycling
material

The new support centre has strong sustainability credentials, including recycling materials wherever possible. For example, delivery truck canvases were used for dividing curtains in the new fitout.

Diadem worked to ensure its signage responded with environmentally friendly materials. This included using a new recycled material, SaveBoard, as the base substrate for the suite of sign panels. SaveBoard is a low-carbon, healthy, and affordable option made from upcycled packaging.

A connected
workplace

Australia Post and Hassell’s design driver was creating a humble and contextual support centre where it fosters deeper connection amongst employees, customers and the wider community. The design team responded to Hassell’s conceptual approach with a suite of visual references that champion how the postal system connects our country.

Themes of connection and collaboration were included in the reception area, where Diadem and Australia Post ideated a cocooning seat based on the familiar Australia Post logo, to be visible through the void above, with United Make taking the concept further as part of the design team’s scope of works to wrap it in past promotional collateral.

Additional thematic signage throughout the building included postage labels for room panels, warehouse-scale zone and storage coding, and directional floor graphics on polished concrete. Playful elements included large tubes reminiscent of ventilation ducts and pneumatic message delivery systems, which were used to connect paired work floors and visually display floor plans.

A new
sky sign

Given its prominent location on a corner of two main roads and alongside a train line, the building presented an opportunity for significant sky signage. The building is also over 50 metres high, giving it a clear advantage over others in the area.

Diadem’s trademark Viewing Distance Analysis recommended signage at various heights. Of the four elevations, three sides of the building were recommended and installed to achieve maximum visibility and legibility within an area dense with low-rise buildings and plant life.

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