ANZ

Partnering with
a global bank

As one of the big-four Australian banks, ANZ’s promise is “we live in your world” – a position which speaks to the super-regional strategy it undertook in 2009.

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

We needed to clearly communicate the bank’s new brand promise to its 5.7 million customers from Sydney to Singapore and Noumea to New York.

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“ANZ is increasingly a regional bank operating in 32 countries and speaking 19 different languages. A strong, unified brand across all our geographies is an important part of our future growth.”

– Mike Smith, CEO ANZ Bank

ANZ global rebrand

 

1,200

branches

2,500

ATMs

50

offices

10

sky signs

32

countries

A sustainable
rollout

During the ANZ rebrand rollout, Diadem designed a system retrofit for around 1,500 under-awning signs with a new design. This approach saved the disposal of 35 tonnes of aluminium.

In New Zealand, ANZ planned to replace its ATMs with a fresh design. Diadem proposed a retrofit panel design that saved NZ$1.2 million in production and replacement costs.

The results
of our work

Following the global rebrand, ANZ’s 2012 Super Regional Strategy Five-Year Progress Report outlined a customer increase to 2.6 million from 925,000 in 2007, aided by 64 new touchpoints across the continent. Earnings across ANZ’s APEA (Asia-Pacific, Europe and America) businesses grew three-fold.

“Diadem’s proactive approach to sustainability, coupled with their technical expertise, produced a significant financial and ‘on brand’ outcome for ANZ Bank.”

  • Matthew Clark – Head of Workplace Property, ANZ Bank

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