Qantas is a truly iconic Australian brand. Since its foundation in 1920, the flying kangaroo has adorned countless jet tails around the world. The airline has evolved over the years, today flying to 85 destinations worldwide, including high-traffic international destinations such as Singapore, Dubai and Los Angeles.
In 2016, Qantas undertook a rebrand, prompted by the Boeing 787 Dreamliner’s introduction. The new refined look and feel would need to be applied consistently across many physical touchpoints alongside the airlines themselves including terminal signage, lounges, check-in facilities, hangars and freight equipment.
Qantas engaged Diadem to deliver.