As a result of legislative changes, the Department of Human Services (DHS) developed an integrated services model which required a refresh of its corporate identity. Diadem was approached with the challenge of creating a series of rebranded decals that could be applied across current Centrelink office signage in metro and rural locations.
Diadem challenged the client to consider the longer-term implications of this approach, proposing instead to run a competitive tender for the installation of new signage. This would not only deliver consistency but enduring value for a vital federal government service.
