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Goodman Group

Goodman Group

Working on a global scale

Goodman Group is the provider of essential infrastructure, owning and managing high quality sustainable logistics properties, with a global network spanning 15 countries across Asia Pacific, Europe and the Americas.

Since 2006, Diadem has been a trusted advisor, providing a full suite of advisory, design and implementation services for their asset portfolio. This has included the execution of eye-catching installations, consistent signage and improved wayfinding, all of which both reinforces the distinctive Goodman brand.

Client

Goodman Group

Design

Frost

Working with an established brand

Goodman Group has a strong brand and recognises the importance of maintaining that brand in the built environment. Its highly visible portfolio of industrial property and business spaces effectively operates as the face of the business to its customers, staff, and investors.

Prominent and high-quality branding of each site plays a vital role in ensuring the Goodman brand represents a premium and well-managed global property portfolio.

Diadem carefully plans to ensure the Goodman brand consistently integrates with each site’s differing requirements, the various building configurations, and customer needs.

Goodman Group

Partnering with an international leader

Working collaboratively with Goodman and its creative agency, Frost, Diadem has developed a robust set of principles for the signage suite that underpins a consistent rollout of the brand identity.

Diadem’s integrated service model addresses the lifecycle of signage from design through to implementation. Informed decision-making in the early stages of design has resulted in a reduction in costs and increased quality.

Goodman Group

Installations that stands apart

Goodman looked to make a brand statement through bespoke installations that could also act as placemaking devices. Working as Goodman’s trusted advisor, Diadem was engaged to make the designs a reality.

As part of a global marketing strategy, the statement pieces were intended solely as temporary structures to draw attention to the sites during construction. They were so successful that they became permanent.

Diadem collaborated with design agency Frost to bring the installations to life in an unmissable way. Variously titled Gateway Arch, Large Plus and Kinetic Grasses, each takes on varying but large scales.

Goodman Group

Engineering for local conditions

The installations were executed in Australia, New Zealand and China. Engineering that included wind analyses and local compliance regulations affected the installations’ materiality in each location.

Diadem undertook these studies and assessed relevant compliance guidelines at each site. This determined the selection of materials, while quality, longevity and value for money were not compromised.

Goodman Group

Through Diadem’s integrated service approach, problem-solving at the concept stage delivered cost savings and an exceptionally high-quality outcome.

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Contact.
Locations.

Melbourne | Narrm
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1300 613 934

Sydney | Warrane
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1300 613 934

Brisbane | Meanjin
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1300 613 934

Adelaide | Tarntanya
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1300 613 934

Auckland | Aotearoa
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+64 9 377 3736

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