Darling Harbour’s new brand features a stylised “inflatable balloon” typeface, which was to be unveiled at nominated locations across the precinct. The semi-permanent and playful installations were designed to reflect the balloon typeface and appear as actual balloons, right down to the creases.
To create these installations, Diadem considered scale, size and materiality. A range of materials was prototyped, including fibreglass, concrete and real balloons.
Diadem drew on its vast experience liaising with local government to make sure everything was delivered following local council guidelines.