Diadem’s global implementation experience gave Citibank an ideal partner to design and deliver the new façade, which would “fade to grey” and animate as the viewer moved by without moving parts.
Diadem’s integrated services model ensured the building met the brand’s requirements through a simple, subtle, and inexpensive solution that took advantage of the surrounding area’s opportunities, combined with a colour palette that interpreted the Citi blue wave.
In addition, City engaged Diadem to deliver sky signs, low-level signs and interior signage in cooperation with local planners and the chosen interior designer, Hola Projects.