For many brands, the pandemic has provided an opportunity to reflect on the spaces they occupy both physically and virtually. A Diadem client that has mastered its brand presence across multiple mediums and thrived through the pandemic’s challenges is leading bicycle manufacturer and retailer, Giant.
Part of the Giant Group founded in 1972, the brand combines craftsmanship, technology and innovative design to create high-quality bicycles and cycling gear. The omnichannel retailer has a successful online store and more than 12,000 bricks-and-mortar stores world-wide. As a brand that understands its broad customer base from families to professionals, Giant has mastered market segmentation and built cult following.
Diadem has worked with Giant for more than 15 years from point-of-sale design to award-winning in-store design. Supporting a multi-site rebrand in 2013, we developed and executed a new interior and exterior design for more than 25 stores. The new look and feel combined with improved staff morale elevated the customer experience and delivered a sales uplift of 40 per cent. We continue to refit stores as new dealers join the network.