Elevating
brand awareness

UniSuper was traditionally known as a successful superannuation fund for people working in the higher education sector. More recently, the fund has broadened its customer base to include services for all Australians. As a result, brand exposure is more important than ever.

What better channel to achieve this than from the top of a prominent CBD tower? UniSuper engaged Diadem to provide a turn-key sky sign design and implementation solution for their tenancy at 385 Bourke Street in Melbourne’s CBD, one of the most visible buildings on the city skyline.

The sky sign needed to be legible (day and night) and bright to maximise the viewing opportunity, but ultimately, it needed to remain on-brand. Drawing on Diadem’s technical knowledge, an open-face solution was developed to provide blue during daylight with white illumination for more crispness and legibility at night.

Diadem also advised using open-faced exposed LEDs, having implemented this technology successfully in Asia on previous projects. The UniSuper sky sign marked its first use in Australia. This enhances clarity, sharpness, distance visibility and brightness. It is also a highly sustainable method of illumination with lower ongoing maintenance costs.