Enhancing the

As a trusted advisor of Adelaide Airport, we’ve helped to streamline the experience for visitors and staff.

Diadem’s ongoing relationship with Adelaide Airport has included reviews and recommendations around signage, wayfinding, placemaking and digital solutions to improve the passenger journey.


Adelaide Airport Limited

Auditing the
user journey

In 2018, around 8.4 million visitors moved through Adelaide Airport. That number continues to increase, and as it does so, the airport continues to expand. Diadem was engaged to assess and simplify the user journey from the entry hall to the departure gate.

As with all of Diadem’s work in airports, the overarching goal is to ensure a user’s navigation experience with minimal anxiety in what can be a stressful environment.

Digital solutions
for departures

With a number of swing gates (alternating between international and domestic routes) a digital solution was devised which allows the airport to quickly change signage messaging.

Improving the
arrival experience

Diadem has advised on enhancing the user journey from the point of landing to exiting towards the taxi rank and car parks. This journey involves correctly orienting passengers and making spaces more legible.

Diadem’s proposals included creating clearer wayfinding, improving placemaking through sculptural installations, and installing a large-scale digital screen showcasing South Australian imagery.

“A positive wayfinding experience is critical to the overall customer experience at Adelaide Airport.

As part of the design phase of our current Terminal Expansion Project, the Diadem team were engaged to help Adelaide Airport develop a new and improved wayfinding and signage strategy unique to our airport passenger journey. An integrated approach to the strategy development and signage design ensured alignment between new spaces delivered as part of the expansion project and the existing terminal spaces. Consistency was a very important factor for us to ensure a calm, intuitive and seamless experience for our customers.

The Diadem team invested in thoroughly understanding our customers’ needs and how our customers use our environment. Diadem’s collaborative approach and broad experience ensured high-quality outcomes which are consistent with the Adelaide Airport Brand and which have led to an amazing new look to our signage in the terminal which has received very positive feedback.”

  • Amy Mitchell, Airport Optimisation Manager | Adelaide Airport


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