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“A positive wayfinding experience is critical to the overall customer experience at Adelaide Airport.

As part of the design phase of our current Terminal Expansion Project, the Diadem team were engaged to help Adelaide Airport develop a new and improved wayfinding and signage strategy unique to our airport passenger journey. An integrated approach to the strategy development and signage design ensured alignment between new spaces delivered as part of the expansion project and the existing terminal spaces. Consistency was a very important factor for us to ensure a calm, intuitive and seamless experience for our customers.

The Diadem team invested in thoroughly understanding our customers’ needs and how our customers use our environment. Diadem’s collaborative approach and broad experience ensured high-quality outcomes which are consistent with the Adelaide Airport Brand and which have led to an amazing new look to our signage in the terminal which has received very positive feedback.”