The project began with a need to apply Maynard’s interior brand design guidelines to Auckland Airport’s new exterior transport hub, TH01. This brand-new facility features over 320 metres of undercover kerbside drop-off and pick-up space for cars, buses, taxis, and rideshare vehicles.
This was an ambitious endeavour for the airport. When the original guidelines did not fully address the new hub’s scale and specific requirements, Diadem was engaged to develop new sign types, many requiring innovative engineering solutions. Customised signage was essential to ensure effective communication across the high-traffic areas, providing clarity and direction for all airport users.
