A world navigates a city

With 4,000 athletes, 750,000 spectators and 18 venues, an integrated approach to signage wayfinding was needed for a successful international event.

Diadem created wayfinding for emergency evacuations and helped to bring the Commonwealth Games brand into the public realm.


Office of Commonwealth Games Co-ordination

Organising a
world-class event

In 2006, Melbourne hosted the eighteenth Commonwealth Games, with more than 4,000 athletes from 71 nations coming to the city to compete – and over 750,000 spectators lining up to see them compete over 11 days.

For the event organisers, this was a large-scale logistical undertaking with years of planning involved. The challenges were significant, from accommodation for athletes to venue security, traffic management, event schedules, branding and TV broadcasts.

The requirement for a vast team of professionals to make such an event possible was paramount – including Diadem as wayfinding consultants.

Integrated design
and management

Diadem was engaged by the Office of Commonwealth Games Co-ordination (OCGC) to provide two critical pieces of work in the event’s lead-up.

The first was the Games Security Overlay, incorporating wayfinding for emergency evacuations between venues and the public realm.

The second was bringing the brand to the public realm as an overlay.

A project of this scale drew upon Diadem’s integrated design and management capabilities. We worked closely with stakeholders from OCGC, Victoria Police, Parks Victoria and City of Melbourne. Diadem acted as the conduit between these authorities and other strategic advisors, creative consultants, supply vendors and public transport systems.

Navigation and
event experience

Unlike traditional wayfinding solutions, large-scale events involving large crowds in open, unstructured spaces require landmarks and structures to assist with a sense of location and direction.

In addition to considering the navigation needs of spectators and athletes, we also needed to ensure event staff, police and first aid professionals could identify locations within precincts easily.

With our ability to develop navigation strategies and conceive and methodically implement temporary structures, Diadem was able to meet OCGC’s requirements and play our part in the team behind a seamless Commonwealth Games.


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