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NAB SKY SIGNS

The
star attraction

Navigating visual impact studies and council planning processes to deliver new prominent city sky signs for NAB.

Diadem upholds the integrity of NAB’s brand in the built environment, including at the highest level with sky signs on three city towers.

Client

NAB

Savills

Multiplex

Phoographer

John Madden

Multiplex

Upholding
brand integrity

Diadem safeguards the integrity of brands in the built environment for clients across various locations and touchpoints. As a consultant for NAB, this includes being a safe pair of hands for three significant sky sign projects: at Parramatta and Brookfield Place in Sydney, and now at 405 Bourke Street in Melbourne.

Diadem delivered an integrated service for this most recent sky sign project, working first with Savills on the design and then with Multiplex on construction. With inherent project knowledge and sky sign expertise, Diadem was able to deliver the design outcome for NAB with confidence.

Viewing
Distance Analysis

A Viewing Distance Analysis by Diadem examines the implications of a proposed sky sign to determine exactly where it should be located, as well as the performance requirements of the design to maximise the outcome. This analysis provides confidence to the client in their investment and provides the city council with data on the sky sign’s visibility.

The analysis for NAB’s signage demonstrated excellent exposure from the north and east of the tower towards Carlton, Birrarung Marr, Melbourne’s sports precinct, and within the CBD.

NAB’s brand, including its prominent star symbol, is now clearly visible on the city skyline.

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