Following the 2011 earthquake in Christchurch, along with most of the city, the University of Canterbury undertook an extensive rebuilding program. Facilities were revitalised as a part of this rehabilitation process.
The university wanted to ensure the changing environment would be vibrant and welcoming for the temporary hoardings across the large and complex campus, making a true brand statement.
As well as realising the university’s vision, Diadem saw this project as an opportunity to provide long-term value for the temporary signage.