A new vibrant
visual language

Navigating a university campus while it’s being rebuilt is a challenge. Diadem’s solution looked beyond the standard approach.

Diadem developed a wayfinding strategy, followed by concept designs, documentation and implementation for the campus.


The University of Canterbury

New life
for a campus

Following the 2011 earthquake in Christchurch, along with most of the city, the University of Canterbury undertook an extensive rebuilding program. Facilities were revitalised as a part of this rehabilitation process.

The university wanted to ensure the changing environment would be vibrant and welcoming for the temporary hoardings across the large and complex campus, making a true brand statement.

As well as realising the university’s vision, Diadem saw this project as an opportunity to provide long-term value for the temporary signage.

and positive

Diadem envisaged temporary construction that would evoke the brand’s energy and character, and provide information to students, staff and visitors. The structures could include details about the buildings, timelines of the build, and facility information.

The design concepts also needed to be clean and minimal to provide the most impact. It was also vital that the signs were adaptable to accommodate changes in the location.

Following detailed site audits and journey planning, Diadem delivered a creative solution that solved the design rationale. In addition, the scope identified and activated hoarded areas that felt awkward to navigate.

New signage
that’s well-read

Following the temporary signage, Diadem was engaged to create permanent signage for the campus. This signage suite was distinguished by a number of features, including the use of Te Reo before English.

The suite’s purpose was to create a holistic and user-centric wayfinding experience. Diadem’s concept explored approaches to content and a visual language that added vibrancy to the campus, and expressed the University of Canterbury brand.

For example, the use of red from the UC guidelines provided a visual cue for wayfinding, with different tones organising the graphic information system, either differentiating the street address from the building names, or articulating the Te Reo from the English.


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