Since it was built in 1981, Sydney Tower – also known as Centrepoint – has been an unmistakable feature on the city’s skyline. Long-time Diadem client Westfield owns the mixed-use building, including a shopping centre, and holds its sky signage rights.
Over five years, Diadem worked on the internal and external signage of this flagship site. Westfield engaged Diadem to prepare a signage masterplan for the area in collaboration with its design and construction team. This included the implementation of new low-level, high-level and retail podium signage across the precinct.