80 Collins Street

Illuminating the top end of town

For its new flagship tower in Melbourne’s Paris end of Collins Street, longstanding client Dexus turned to Diadem to realise its vision without sacrificing the design intent.

Diadem executed the digital screen and sky signage for a new tower on one of Melbourne’s most significant corners.

Client

Dexus
QIC
Multiplex

Digital Art Curators

Art Pharmacy

Photographers

Hilary Walker
Trevor Mein

An aspirational address

The new dual-tower at 80 Collins Street by Woods Bagot brings together premium businesses, high-end retail and on-trend laneway dining.

Diadem was engaged by longstanding clients Dexus and QIC to execute an impressive two-story digital screen that activated the entry foyer and sky signage for Macquarie Bank.

80 Collins Street Digital Activation

Big screen experience

A showpiece of the 80 Collins arrival experience is a commanding 12-metre by 8-metre digital screen in the south tower lobby. Precision design and engineering ensured the screen operates at its best, with the screen now showcasing digital art curated by Art Pharmacy.

80 Collins Street Digital Activation

Sky sign

Sky signs provide a unique opportunity for brands to draw attention to the most prominent positions on a city’s skyline. Diadem worked with Macquarie Bank to maximise the potential of a sky sign on this significant new tower.

Clear and concise documentation ensured Multiplex trusted Diadem implicitly from concept to implementation.

80 Collins Street Melbourne

Contact.
Locations.

Melbourne | Narrm
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1300 613 934

Sydney | Warrane
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1300 613 934

Brisbane | Meanjin
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1300 613 934

Adelaide | Tarntanya
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1300 613 934

Auckland | Aotearoa
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+64 9 377 3736

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