An integrated approach
Woolworths Petrol operates around 550 service centres across Australia. The company entrusted Diadem to oversee a $15m nationwide program to modernise the brand with new technology, materials, and aesthetics.
The brief required an update of signage aesthetics, a resolution of construction documentation, and research into materials, products and processes that would extend the life of external signs.
Diadem’s delivery program over three years saved some 60% of the forecasted budget, and safeguarded Woolworths’ brand equity through consistency and quality.
