The well-established brand Telecom wanted to transform its business away from telephones and landlines. This led to a new name (Spark), an expanded offering and a new in-store brand experience.
For this, Spark required a partner to think creatively and strategically. Diadem was chosen to provide an unbiased approach to the transition as it moved from creative to operational departments.
With its integrated services model and long experience working on multi-site rebrand projects, Diadem’s track record showed it could ensure efficiency, quality and brand consistency.