CARDINAL FREEMAN VILLAGE

Redefining
retirement signage

Navigation for Stockland’s new premium retirement village embodies the qualities of its experience: first-class, intelligent and effortless.

Diadem designed site-wide signage for Cardinal Freeman Village, helping residents, staff, and visitors navigate their way with ease.

Client

Stockland Retirement Living

Elevating the
retirement experience

Stockland’s Cardinal Freeman Village in Sydney’s leafy Ashfield elevates the retirement experience with luxurious apartments complemented by a chapel, cinema, pool, gym, café, theatre and more.

With a wealth of activities, a clear wayfinding system was needed to guide residents.

Working with Stockland’s partner agencies, Diadem was engaged to design a wayfinding suite that optimised the resident experience and simplified the user journey.

Clarity
of design

As always, Diadem considered the user experience alongside the surrounding environment when designing the site-wide signage.

The internal and external signage responses feature a large, bold and clear typeface.

The white text contrasts against a charcoal coloured background, adding to the facility’s premium look and feel.

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