The royal treatment
for a rebrand rollout

With a trusted local supplier network in place across New Zealand, Diadem was a natural choice to deliver the Storage King rebrand across its nationwide locations.

During this process, Diadem enhanced the new brand’s direction in the physical environment. Removing excessive elements and evolving the brand led to a commission to develop a comprehensive set of brand guidelines and standards. This has since served as a benchmark for subsequent locations.

As an ad-hoc brand advisor to Storage King, Diadem was also able to uphold consistency in the rollout of branding and wayfinding for key sites in Australia.

Signage Production Guidelines developed by Diadem provide clear direction on the design, placement manufacturing and installation of signage across sites.

 These guidelines include brand elements – such as when to use the primary stacked logo lock-up with or without the crown, as well as the single wordmark and the descriptor line.

A guide to wayfinding is also critical given the high amount of vehicle and pedestrian traffic into and around each location. Directional signage, colour systems and finishes ensure the customer experience of Storage King is as positive and memorable as its brand.