The linear economy, where products are made, sold and end their life in landfills, is no longer a sustainable model. We also realise that recycling alone cannot create a more sustainable future.
To reach net zero, we need to change the way we use products and materials; therefore, the circular economy aims to:
1_Design out waste and pollution
2_Keep products and materials in use longer
3_Regenerate natural systems
In a circular economy, we stop waste production in the first place.