Metlink Melbourne was the umbrella brand for the city’s train, tram and bus networks before Public Transport Victoria superseded it in 2012. Despite its unified purpose, Metlink’s network-wide wayfinding suite was somewhat fragmented between modes of transport.
Metlink engaged Diadem to oversee its multi-site rebrand – covering 28,000 bus stops, 4,000 tram stops, 350 train stations and some 80,000 signs overall. The goal was to strengthen interconnectedness between transport forms and simplify the customer journey.