Corporate rebranding

Rebranding represents a significant investment, with the outcome being one of the most prominent and enduring forms of brand expression for a company.

A thoughtfully realised corporate rebrand can transform customer experiences, boost staff engagement, and strengthen brand awareness—but only when implemented thoughtfully across your physical environment.

At scale, a multi-site rollout introduces many complexities and challenges. Engaging a specialist to help plan and manage the implementation of your new visual identity or brand refresh optimises greater opportunities for brand exposure while safeguarding brand integrity. It’s not just about the physical assets—it’s about creating meaningful, resonant experiences that connect with people.

Diadem provides comprehensive independent advisory, design and management services to deliver best practice, industry-leading solutions.

  • 01

    Rollout strategy

    • cost of change modelling
    • risk matrix
    • procurement strategies
  • 02

    Brand analysis

    • competitive positioning for the built environment
    • global benchmarking
  • 03

    Sustainability

    • carbon impact modelling
    • circular design principles and mapping
    • material research and specification
  • 04

    Design standards

    • design guidelines and specifications
    • material research and prototyping
    • documentation for construction and installation
  • 05

    Implementation management

    • tendering and independent supply chain selection
    • budget, program, and EH&S management
    • project monitoring and reporting
  • 06

    Digital asset management

    • online asset management system
    • maintenance and warranty programs
    • digital asset tracking and reporting
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Services and Sectors

Our integrated approach

Our integrated approach is one of the reasons clients engage us for projects of every scale. The multi-disciplinary team of designers, project managers and procurement specialists at Diadem collaborates as one team.

Our approach delivers value in the process, integrity in the brand, and certainty in the outcome.

Advisory

Our advisory services provide clients with strategic advice that supports their business and project objectives.

– project masterplanning
– feasibility studies
– site analysis
– user experience studies
– viewing distance analysis
– compliance evaluation (town planning)

Design

Our design services present clients with new ideas and creative directions which meet the needs of each brief.

– ideation / concept design
– wayfinding strategy
– environmental graphic design
– product design and engineering
– placemaking strategy
– place branding
– brand signage guidelines
– digital integration strategy & curation

Execution

Through our integrated model, we safeguard strategy and design integrity through to real world application. Strategy often falls over at execution, but at Diadem this is where we excel.

– program and project management
– construction management
– program improvement
– value engineering
– tendering / supply chain management
– quality control
– contract administration
– close out

Contact.
Locations.

Melbourne | Narrm
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1300 613 934

Sydney | Warrane
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1300 613 934

Brisbane | Meanjin
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1300 613 934

Adelaide | Tarntanya
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1300 613 934

Auckland | Tāmaki Makaurau
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+64 9 377 3736

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