When Federation Centres rebranded as Vicinity, Diadem was engaged to develop and implement a wayfinding strategy for 35 of its shopping centres. Reflecting the trust built between the two close collaborators, this roll-out was expanded to include all 71 centres over two years.
As always, Diadem’s strategy was led by the user experience, considering everything from internal journeys and wayfinding to the carpark signage.
Diadem assisted with mapping the various elements and the process for developing the next generation of shopping centres to safeguard the integrity of one of Australia’s most trusted property and retail brands.