Diadem is an
integrated practice
that shapes brands
for the built environment.

Since 2000, we have helped people communicate, navigate and engage with branded spaces around the world. We plan, design and project manage signage and wayfinding strategies that connect people to place.

With technical knowledge, trusted experience, in-house expertise and proven processes, we create innovative solutions that add value from the earliest stage.

Our collaborative approach safeguards the interests of clients, preserves the integrity of brands, and delivers smarter outcomes for all.

At Diadem, what we do is complex,

but why we do it is simple.

We create connections.

Brands to spaces; people to places; stakeholders to suppliers; advice to action; ideas to reality.

We enable ideas, engage with clients and empower positive user experiences.

Our integrated approach.

Our difference.

Our integrated approach is one of the reasons clients engage us for projects of every scale. The multi-disciplinary team of designers, project managers and procurement specialists at Diadem collaborates as one team.

Our approach delivers value in the process, integrity in the brand, and certainty in the outcome.

OUR INTEGRATED APPROACH
  • We Design 01

    When we design, we always consider how those designs can be realised in terms of time, cost and quality. From strategy to concept and documentation, we develop creative innovative solutions that enhance the experience of end-users.

  • We Procure 02

    Our procurement experience delivers certainty that our fit-for-purpose specifications will be realised with trusted suppliers. Because of our independence, we’re able to identify the right supply chains to safeguard design integrity and deliver sustainable value.

  • We Manage 03

    On brief. On time. On brand. As project managers, we bring rare strategy and foresight in decision making to reduce costs, increase quality, shorten production times and accelerate speed-to-market.

Corporate. Retail.

Urban. Digital.

Over the last two decades, we’ve led the way on projects across Australia and the Asia Pacific.

Since Diadem was founded in 2000, we’ve grown from a single consultancy to a practice with six offices, and a team known for industry-leading expertise. Over that time, it’s been our privilege to deliver strategic signage and wayfinding for clients in a wide range of industries.

Today, our briefs continue to be interesting, challenging and diverse. Our solutions continue to earn acclaim and deliver meaningful value.

As new markets and new service offerings emerge, we’re building on our experience as an advisor on place branding, sustainable design and digital solutions. We will continue to embrace new methods and changing technology to make a positive impact – for our clients, for their communities and for the environment.

Where we work

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Air New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Qantas

When Qantas needed to roll out its refined new brand in key locations worldwide, they turned to Diadem – a partner with a trusted global supply network and extensive airport experience.

Project
Qantas

Qantas

When Qantas needed to roll out its refined new brand in key locations worldwide, they turned to Diadem – a partner with a trusted global supply network and extensive airport experience.

Project
Qantas

Qantas

When Qantas needed to roll out its refined new brand in key locations worldwide, they turned to Diadem – a partner with a trusted global supply network and extensive airport experience.

Project
Qantas

Qantas

When Qantas needed to roll out its refined new brand in key locations worldwide, they turned to Diadem – a partner with a trusted global supply network and extensive airport experience.

Project
Qantas

Qantas

When Qantas needed to roll out its refined new brand in key locations worldwide, they turned to Diadem – a partner with a trusted global supply network and extensive airport experience.

Project
Qantas

Qantas

When Qantas needed to roll out its refined new brand in key locations worldwide, they turned to Diadem – a partner with a trusted global supply network and extensive airport experience.

Project
Qantas

Qantas

When Qantas needed to roll out its refined new brand in key locations worldwide, they turned to Diadem – a partner with a trusted global supply network and extensive airport experience.

Project
Qantas

Qantas

When Qantas needed to roll out its refined new brand in key locations worldwide, they turned to Diadem – a partner with a trusted global supply network and extensive airport experience.

Project
Qantas

Qantas

When Qantas needed to roll out its refined new brand in key locations worldwide, they turned to Diadem – a partner with a trusted global supply network and extensive airport experience.

Project
Qantas

Qantas

When Qantas needed to roll out its refined new brand in key locations worldwide, they turned to Diadem – a partner with a trusted global supply network and extensive airport experience.

Project
Qantas

Maldives Resort

Crafting a signage suite for a seamless journey across multiple luxurious island resorts.

RMIT

RMIT has engaged Diadem to keep its brand contemporary, clear and consistent across multiple touchpoints over many years. Works delivered include sky signs, directional signage, wayfinding and statutory signage for campuses across Melbourne and Vietnam.

Project
RMIT

New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

New Zealand

Air New Zealand engaged Diadem as project partner to assist in the rebranding of around 70 sites.

Australia

Around 1.6 million people visit the Adelaide Botanic Gardens every year. Through interpretive signage, Diadem has helped to educate visitors on the critical role plants play in our ecosystem.

Australia

ACU engaged Diadem to provide campus-wide end-to-end wayfinding and signage solutions and implementation.

Australia

ACU engaged Diadem to provide campus-wide end-to-end wayfinding and signage solutions and implementation.

Australia

ACU engaged Diadem to provide campus-wide end-to-end wayfinding and signage solutions and implementation.

Australia

ACU engaged Diadem to provide campus-wide end-to-end wayfinding and signage solutions and implementation.

Rome

ACU engaged Diadem to provide campus-wide end-to-end wayfinding and signage solutions and implementation.

Australia

ACU engaged Diadem to provide campus-wide end-to-end wayfinding and signage solutions and implementation.

Australia

ACU engaged Diadem to provide campus-wide end-to-end wayfinding and signage solutions and implementation.

Australia

ACU engaged Diadem to provide campus-wide end-to-end wayfinding and signage solutions and implementation.

Australia

ACU engaged Diadem to provide campus-wide end-to-end wayfinding and signage solutions and implementation.

Australia

Diadem was engaged to plan, develop and deliver five high-level signs across the three towers of Barangaroo.

Australia

BHP Billiton engaged Diadem to replace its sky signs atop its headquarters in Perth, Melbourne and Brisbane.

Project
BHP

Australia

BHP Billiton engaged Diadem to replace its sky signs atop its headquarters in Perth, Melbourne and Brisbane.

Project
BHP

Australia

BHP Billiton engaged Diadem to replace its sky signs atop its headquarters in Perth, Melbourne and Brisbane.

Project
BHP

Australia

Darling Harbour is one of Sydney’s best-known mixed-use facilities, bringing together dining, shopping and entertainment at a spectacular location for around 25 million visitors every year. To showcase its new brand, Darling Harbour engaged Diadem to deliver a series of large bespoke installations.

Australia

For its new flagship tower in Melbourne’s Paris end of Collins Street, longstanding client Dexus turned to Diadem to realise its vision without sacrificing the design intent.

Project
80 Collins

Australia

s a trusted advisor of Adelaide Airport, we’ve helped to streamline the experience for visitors and staff. Diadem’s ongoing relationship with Adelaide Airport has included reviews and recommendations around signage, wayfinding, placemaking and digital solutions to improve the passenger journey.

Australia

The Adelaide Convention Centre is the city’s premier function venue. When around 3,000 sqm of new space was added to the centre as part of a $397m project, Diadem was engaged to deliver a holistic wayfinding strategy, signage concepts, journey planning and construction documentation for the expanded precinct.

New Zealand

Diadem was engaged to review and redesign the existing wayfinding guidelines for Auckland Airport across its terminals and forecourt. With new signage guidelines documentation in place, the airport is now able to roll out consistent and correct wayfinding solutions in the future.

United Kingdom

Since 2006, Diadem has been a trusted advisor, providing a full suite of advisory, design and execution services for international assets. This has included eye-catching installations, consistent signage and improved wayfinding, all of which both reinforces the Goodman brand and reflects the local context.

Project
Goodman Group

New Zealand

Since 2006, Diadem has been a trusted advisor, providing a full suite of advisory, design and execution services for international assets. This has included eye-catching installations, consistent signage and improved wayfinding, all of which both reinforces the Goodman brand and reflects the local context.

Project
Goodman Group

Germany

Since 2006, Diadem has been a trusted advisor, providing a full suite of advisory, design and execution services for international assets. This has included eye-catching installations, consistent signage and improved wayfinding, all of which both reinforces the Goodman brand and reflects the local context.

Project
Goodman Group

France

Since 2006, Diadem has been a trusted advisor, providing a full suite of advisory, design and execution services for international assets. This has included eye-catching installations, consistent signage and improved wayfinding, all of which both reinforces the Goodman brand and reflects the local context.

Project
Goodman Group

Moscow

As Citibank continues to expand its footprint in Asia, it has partnered with Diadem to deliver façades and sky signs that stand apart.

Project
Citibank

Vietnam

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Vanuatu

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

USA

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

United Kingdom

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

United Arab Emirates

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Thailand

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Taiwan

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

South Korea

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Singapore

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Philippines

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

New Zeland

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Malaysia

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Germany

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Indonesia

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

India

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Hong Kong

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

China

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Tonga

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Timor-Leste

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Solomon Islands

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Samoa

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Papa New Guinea

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

New Caledonia

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Laos

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Kiribati

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Japan

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Guam

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Fiji

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Cook Islands

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

Cambodia

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

American Samoa

Over 18 months, we collaborated with the bank to support this direction across its three key geographies: Australia, New Zealand and the Asia-Pacific.

Project
ANZ

South Korea

As Citibank continues to expand its footprint in Asia, it has partnered with Diadem to deliver façades and sky signs that stand apart.

Project
Citibank

China

As Citibank continues to expand its footprint in Asia, it has partnered with Diadem to deliver façades and sky signs that stand apart.

Project
Citibank

A collaborative 
culture.

Around a table. Across continents. We find the best solution – together.

From the way we work as a team across multiple disciplines, to the way we work with our clients and project stakeholders, our strength is our collaborative culture.

It’s not just our unique combination of strategy, creativity and technical expertise which has led to project successes and longstanding relationships. It’s the way we engage with our clients, and empower them to co-own the process.

That always begins by listening, learning, and asking questions. At Diadem we are driven by a need to not only solve our clients’ problems but to push ourselves to find the smartest solution. We thrive on research, constantly educating ourselves and challenging the status quo.

We are collaborative, curious and thoughtful people. We take pride knowing that the work we do not only helps our clients – ultimately it benefits their clients and the wider community.

Team

Dominic Russo

CEO | Founding Partner

Adrian Calleri

Director | Founding Partner

John Saddington

Director | Founding Partner

Travis Marshall

National Project Director | Associate

Richard Duerden

Client Development Director | Associate

Kelvin Taylor

Project Director | Associate

Brian Anderson

General Manager NZ | Associate

Eliot Kloessmann

Finance Director

Collette Quinlan

Design Director

Louise Waters

Account Director

Mark Janetzki

Creative Director

Paul Sparks

Technical Director

Lorraine Lovering

Client Development Manager

Amir Lingam

Team Leader | Senior Project Manager

Carly Rogers

Team Leader | Senior Project Manager

Ian Wilks

Team Leader | Senior Project Manager

Robert Fugle

Team Leader | Senior Project Manager

Tom Portelli

Team Leader | Senior Project Manager

Tony Pizzonia

Team Leader | Senior Project Manager

Aldo Conversano

Project Manager

Andrea Coulsell

Project Manager

Casey Kukolja

Communication Designer

Chloe Green

Account Manager

Chris Oroszvary

Industrial Designer

Craig de Carle

Project Manager

Dana Cubrilo

Marketing Manager

Danielle Churton

Client Relationship Manager

Ernest Vinarsky

Senior Industrial Designer

Ginny Irwin

Project Manager

Guney Bagdas

Project Manager

Hannah Sands

Project Manager

Jason Daya

Senior Designer

Jeremy Raven

Project Manager

Julie Chiminello

HR & Payroll Manager

Kate Stosic

Accounts Payable

Liam Finneran

Assistant Accountant

Maria Packman

Project Manager

Martin Stone

Project Manager

Matthew May

Senior Communication Designer

Mike Keen

Design Manager

Nathan England

Industrial Designer

Olivia Morris

Design Manager

Pam Wilson

Project Manager

Paolos Kouppas

Project Manager

Paula Sparano

Project Manager

Robert Perry

Project Manager

Sam Lowth

Communication Designer

Shayla Lees

Receptionist

Steven Roll

Project Manager

Sung Chua

Senior Designer

Tegan Livingston

Project Manager

Todd Dawson

Industrial Designer

Trad Edwards

Project Manager

Vicky Mann

Studio Manager

Zaki Arif

Industrial Designer

Many specialists.
One team.
Join us.

Our diversity sets us apart. Diadem is a multi-disciplinary practice with communication and product designers, engineers, project managers and more.

It’s the broad range of skills across our practice that supports our integrated model.

Working at Diadem means engaging in creative problem solving every day for an inspiring range of brands, organisations and public spaces.

We’re always looking for driven and skilled specialists to join our team. If our way of working sounds like a good fit, we’d like to hear from you.

JOIN US

Selected
Awards

We are honoured to have been recognised for our work. Every project is delivered in collaboration – with clients, stakeholders, architects and designers.

2021SEGD Awards – Merit Award – Melbourne Conservatorium of Music

2021SEGD Awards – Merit Award– Sirius

2021SEGD Awards – Finalist – Scarborough Beach Foreshore

2020Rebrand 100 Awards – Distinction – Uniting

2020SEGD Awards – Finalist – Melbourne Conservatorium of Music

2017HKABA, Export of Goods and Services Award – Winner – Victoria Business

2017Premier Design Awards – Finalist – Business of Design Week – BlackBOX

2017Best Design Awards – Finalist – Greater Wellington Metlink

2017Best Design Awards – Finalist – ANZ Anzac Plaque

2017Best Design Awards – Finalist – Manukau Institute of Technology

2017SEGD Awards – Finalist – University of Canterbury

2014Rebrand 100 Awards – Winner – Air New Zealand

2013Rebrand 100 Awards – Winner – Goodstart Early Learning

2013Melbourne Design Awards – Winner – Giant Bikes Retail Store

2012Rebrand 100 Awards – Winner – Giant Bikes Rebrand

2012AMIA Awards – Finalist – Kmart Tyre & Auto Rebrand

2011Rebrand 100 Awards – Winner – ANZ Bank Global Rebrand

2010Melbourne Design Awards – Winner – Joy Cupcakes

2010Melbourne Design Awards – Finalist – MX Newspaper Stand

2010Melbourne Design Awards – Winner – TabCorp Birdcage

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