Airports & aviation

Rebranding represents a significant investment, with the outcome being one of the most prominent and permanent forms of brand expression for a company.

A thoughtfully realised corporate rebrand can transform customer experiences, boost staff engagement, and strengthen brand awareness—but only when implemented thoughtfully across your physical environment.

At scale, a multi-site rollout introduces many complexities and challenges. Engaging a specialist to help plan and manage the implementation of your new visual identity or brand refresh optimises greater opportunities for brand exposure while safeguarding brand integrity. It’s not just about the physical assets—it’s about creating meaningful, resonant experiences that connect with people.

Diadem provides comprehensive independent advisory, design and management services to deliver best practice, industry-leading solutions.

Digital solutions have taken on added importance as we become increasingly connected, combining technology with environments. From smartphone applications to interactive displays, digital solutions augment navigation and make environments a more immersive experience.

Complex environments like airports, hospitals, universities, and corporate campuses challenge even the most prepared visitors. Digital solutions transform these spaces into intuitive, accessible experiences that guide people effortlessly while strengthening your brand presence. They can also make spaces more universally accessible for people of all abilities.

Smart digital integration goes beyond basic navigation—it creates memorable interactions that reflect positively on your organization. From reducing visitor stress to improving accessibility for people of all abilities, the right digital strategy connects people to place in meaningful ways.

Whether resolving wayfinding challenges, creating engaging brand touchpoints, or delighting users with unexpected interactions, Diadem develops digital solutions that can make your environment work harder for your business.

Designing places people love to be. By placing people at the centre of our work, we transform physical spaces into engaging experiences that tell your story, reinforce your brand, and create memorable moments for users.

From exhibitions and corporate showcases to activations and public placemaking, we craft experiences that go beyond traditional signage. Our approach combines spatial design, interpretive storytelling, and digital integration to create environments that inform, inspire, and connect people to place.

These environments work on multiple levels—they communicate complex information clearly, create emotional connections with your brand, and encourage natural exploration and discovery. The result is spaces that feel authentic to your organisation while genuinely serving the people who use and experience them.

We take a human-centred design approach, applying user insight, to make every interaction in the built environment be more effective.

It is our objective is to enhance the quality and thoughtfulness of user interactions in your built environment. Wayfinding is only part of the total user experience equation. Service design provides the strategic framework to understand and optimise the holistic user journey across every touchpoint.

While wayfinding helps people navigate physical spaces, service design addresses the broader question: how do people actually experience your organization through your environment? We examine every interaction—from arrival and orientation to task completion and departure—identifying friction points and opportunities to enhance both user satisfaction and operational efficiency.

This human-centred approach complements our wayfinding expertise by addressing the processes, communications, and systems that shape user experiences in physical spaces. The result is environments that don’t just look good and function well, but actively support your business objectives and brand promise.

Designed for purpose, shaping experiences. We understand signage design isn’t just about how something looks—it’s about what it does.

Grounded in evidence-based practice and human-centered design principles, we begin by uncovering the real problem to solve, taking time to understand how people move, behave, and interact with space. This requires balancing functionality, accessibility, and visual appeal while prioritizing how people naturally navigate and interpret information.

Good signage works quietly but powerfully. It integrates brand seamlessly into the environment. It elevates brand experience and helps people feel confident in unfamiliar spaces. It meets complex compliance requirements around accessibility and safety.

From materials and manufacturing methods to installation and ongoing maintenance, sustainability is embedded in how we work – designing with the full lifecycle in mind.

With a multidisciplinary team across graphic and industrial design, engineering, and delivery, we collaborate from day one to create solutions that are purposeful, practical, and deeply considered.

At its best, signage isn’t just seen—it’s felt. It builds confidence, improves experience, and reflects the intent of the place it belongs to.

More than 70% of the environmental impacts of an item are locked-in at the design stage, before anyone ever purchases a product and well before reuse or disposal is considered. That’s why we have made it our mission to work collaboratively with clients and suppliers to create circular solutions that minimize carbon emissions while maximizing long-term value.

Diadem sits at the forefront of sustainability and circular design for branded environments. Our approach focuses on closing the loop: designing systems where materials and components can be continuously reused, refurbished, remanufactured, or recycled. This dramatically reduces waste and the need for new resource extraction, while creating branded environments that perform better and last longer.

Sustainable design doesn’t mean compromising on aesthetics or functionality. Instead, it creates more resilient, cost-effective solutions that reflect your organisation’s values and commitment to environmental responsibility.

At its core, wayfinding is about navigation, however its impact can be far more profound. A well designed wayfinding system fosters confidence and creates a deeper sense of connection to a space.

Effective wayfinding transforms complex environments into intuitive experiences. When people can navigate confidently through your space, they form positive associations with your brand that extend far beyond their visit.

Great wayfinding goes beyond signage, it creates spatial legibility through environmental cues, architectural elements, and thoughtful design integration that serves all users. This includes ensuring accessibility for people of all abilities and, where relevant, incorporating cultural references that reflect the community and context of the space. This holistic approach requires expertise across spatial awareness, communication design, and product development to craft seamless user journeys.

We see every wayfinding challenge as an opportunity to strengthen the connection between people and place, turning potential frustration into memorable brand experiences that reflect your organisation’s values.