World Square

Finding a clear path forward

World Square is a residential, retail and dining precinct in the heart of Sydney’s CBD. This busy destination spans a city block and features a major shopping centre, hotels, office towers and apartment buildings.

To enhance the user experience across this complex, multi-entry site, Diadem began with a comprehensive audit of the precinct’s physical conditions and user journeys. Key recommendations included enhanced signage at entry points, clearer directories near elevators, digital wayfinding on the lower ground and identification of the laneway names via an embedded naming strategy.

Laneways given new life

A major outcome of the project was implementing a new laneway strategy. Each of the seven laneways was given a distinct identity, reinforced with applied naming embedded directly into the floor surface. This supports orientation and adds texture and character to the public realm.

The signage suite introduced a cohesive design language across the site, with clear hierarchies and consistent use of type, colour and form. These elements combine to create a more legible and connected experience for the thousands of people who pass through World Square daily.

The result is a system that not only improves the day-to-day experience but also lays a strong foundation for future growth and long-term brand presence.