Brand advocates are the best way to enhance value. Visitors to a mall are likelier to become advocates in spaces where they feel they can stay longer and explore more stores or services. Customers are the primary source of funding for most businesses it makes sense to have a customer-centric approach to building customer satisfaction and brand equity.
I’m discussing customer-centric design at the Malls of the Future Summit in Sydney on March 1st. Because while places change, if we put people first, we can go a long way to making sure those places are ready to meet the needs of people for years to come.
Featuring more than 35 leading global and local speakers, networking activities and solutions showcase, this a must-attend event for developers, tenants, agents, investors, designers, construction firms and solution providers operating in the retail environment.