Metlink Melbourne

Bringing everything together

Metlink Melbourne was the umbrella brand for the city’s train, tram and bus networks before Public Transport Victoria superseded it in 2012. Despite its unified purpose, Metlink’s network-wide wayfinding suite was somewhat fragmented between modes of transport.

Metlink engaged Diadem to oversee its multi-site rebrand – covering 28,000 bus stops, 4,000 tram stops, 350 train stations and some 80,000 signs overall. The goal was to strengthen interconnectedness between transport forms and simplify the customer journey.

A long-term solution

Diadem’s signage strategy was carefully considered to deliver long-term future cost savings.

Materials research and prototyping produced an enamelled solution that is highly resistant to graffiti and easily cleaned, delivering a long-term cost-effective solution.

A panelled system so that location information could remain, with the logos only having to be replaced with rebranding, rather than the more expensive option of replacing an entire sign.