MEDIBANK

Better health
at work

When Medibank moved its team into a new tower, the opportunity was presented to create a new kind of hybrid workplace environment.

Medibank engaged Diadem to provide workplace wayfinding signage and environmental graphics over its six levels of Melbourne Quarter Tower.

Client

Medibank, Lendlease

Traditional Custodians

Wurundjeri Woiwurrung People

Project Architect

Gray Puksand

Photographers

Lucas Allen Photography

Medibank’s
new home

Melbourne Quarter Tower (MQT) is a new address within Melbourne Quarter, an urban regeneration precinct and the new home of Medibank. The offices have been designed to reflect the brand’s purpose, Better Health for Better Lives, and to support their emerging Future Fit strategy.

Medibank’s new headquarters brings 2,500 people together in a place designed to foster collaboration and a positive culture. Good health and wellbeing drove the interior design, which also inspired Diadem’s approach to the wayfinding signage and graphics for the team’s six levels of MQT.

Design for
flexibility

The new Medibank offices were designed as permanent and contractible spaces to accommodate a more flexible post-pandemic workforce.

Diadem responded with a holistic wayfinding strategy that would support all users in navigation and movement around the site with a central theme of connection.

This would subtly characterise the workplace as an experience beyond working from home, creating a place of collaboration and offering varying levels of concentration to aid project tasks.

Aligning
with architecture

Diadem worked closely with the project architect, Gray Puksand, to ensure integration with the interior design and to support the user experience of each level, which offers a different working style.

The interior aesthetic is calmer on the lower levels and becomes more interactive higher up the building. Diadem’s design for wayfinding level tones aligns with this philosophy, beginning with identifying lift lobbies and information totems through the use of colour to signal the character of each floor, drawn from Victoria’s landscape. For example, Level 10 at the top features the rainforest canopy greens of the Dandenong Ranges, while Level 7 references the timber tones of the plains, and Level 2 swims in the deep blue tones of Port Phillip Bay.

A natural
environment

Diadem highlighted an abundance of timber in the interiors by adapting a timber battening system to showcase work floor zone identification signage integrated with the built form rather than appearing as simply added-on components.

The natural interior palette includes forest greens, timber panelling and veneers, stone varieties, ochres, and warm grey tones, all of which is complemented by Diadem’s signage.

Connection
to Country

Gray Puksand designed a central ‘Yarra’ stair as a prominent feature, both physically, as a connecting element, and figuratively as a connection to Country. Its contoured forms are echoed in planters and ceiling treatments throughout.

Diadem referenced this signature ‘contour’ across Medibank’s signage in various orientations, applications, and formats, both graphically and physically.

The interiors’ strong Indigenous component was supported by naming areas and rooms with local flora and traditional place names, which were provided by Medibank.

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Multistep Form

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