Ford Australia

A dealer-wide upgrade

The introduction of a Dealer network-wide brand upgrade was designed to be delivered over a four-year period, however, due to product delivery delays and the effects of the pandemic this was extended to a seven-year period.

Understanding that Dealerships are at the brand’s frontline, Ford Australia’s mission was to create a vibrant, innovative and engaging customer experience at every touchpoint.

Diadem’s focus was collaborating with the Dealers and their construction teams to ensure works were carried out to the correct standard.

Experience on the ground

Diadem brought a practical approach to the project, drawing on its combined experience across organisational skills, design sensibilities and construction.

From individual site visits, to liaising with Ford, and providing final inspection and compliance assessments, this has been a major refurbishment program delivered by Diadem.