Grounded in strategy
Aeria is a 300-hectare precinct in South West Sydney, home to Bankstown Airport for over 80 years. Planned as a key hub for aviation, business and essential services, it brings together diverse users and destinations across a broad and evolving landscape.
As part of Aeria’s long-term transformation, Diadem was engaged to develop a wayfinding strategy that would support efficient movement today while setting a clear roadmap for future growth. This masterplan strategy addressed everything from new access points and internal roads to major site markers and movement across the precinct.
With most visitors arriving by vehicle, Diadem’s system prioritised destination-based navigation from key road entries through to specific locations. The approach centred on user journey mapping and behavioural insight, ensuring the system could support both first-time and frequent users across a range of needs, time pressures and levels of familiarity.
