Scarborough Foreshore

A strategic wayfinding partner

Following the success of their high-profile redevelopment of Perth’s Elizabeth Quay, the urban design team of Taylor Cullity Lethlean (TCL) were engaged to reimagine the large outdoor public spaces of Scarborough Beach.

The initiative was led by Western Australia’s Metropolitan Redevelopment Authority (MRA) as the proposal presented a significant tourist opportunity.

TCL needed a provider to deliver a robust wayfinding strategy before the solution moved to concept design. Building on its extensive public spaces experience, Diadem was engaged to create a strategy that would draw people together and help them easily navigate the precinct’s spaces.

A roadmap for change

One intent of the wayfinding strategy was to redirect the precinct’s traditional traffic flow. This would shift the focus away from the main access point – the central road leading down to the clock tower – and encourage its use as a hub for tourists and pedestrians rather than cars.

This change created three distinct access points that needed a wayfinding solution to serve several purposes; introduce the precinct, direct traffic, and provide wayfinding through the area.