Diadem is an integrated practice shaping brands and experiences in the built environment.
We are specialists – strategists, designers, engineers and project managers.
A multidisciplinary team who bring diverse expertise, but share a common motivation; to make experiences in the built environment more emotive and engaging, more inclusive and intuitive, well designed and above all more sustainable.
We are agents of change.
Services and Sectors
Integrated services, holistic approach
We deliver solutions differently. Our integrated services bring together specialist designers, procurement experts, and project managers as a unified multidisciplinary team.
This integration ensures that creative vision, cost efficiency, and seamless delivery work in harmony from the outset. When these disciplines unite, we solve complex challenges more effectively and deliver superior outcomes that maintain design integrity while meeting budget and timeline objectives.
Our holistic approach enables us to partner with clients from initial planning through to final implementation. Rather than handing off between different providers at each phase, we maintain continuity of vision, relationships, and accountability throughout the entire project lifecycle. This end-to-end involvement ensures that strategic intent translates seamlessly into real-world execution, eliminating the gaps and compromises that often occur when projects are fragmented across multiple parties.
Together, these approaches enable us to deliver solutions that are not only innovative and sustainable but also practical, achievable, and aligned with your broader business objectives. It’s what sets us apart.
Services
Corporate rebranding
Digital solutions
Experiential environments
Service design
Signage design
Sustainability
Wayfinding
Sectors
Aged care & retirement living
Airports & aviation
Arts & culture
Automotive
Construction
Education
Energy & resources
Finance
Government & infrastructure
Health
Hospitality
Industrial & logistics
Information technology
Public transport
Property trusts
Retail
Sports & recreation
Workplace & commercial
Our Integrated Approach
Our difference.
Our integrated approach is one of the reasons clients engage us for projects of every scale. The multi-disciplinary team of designers, project managers and procurement specialists at Diadem collaborates as one team.
Our approach delivers value in the process, integrity in the brand, and certainty in the outcome.
Testimonials
“Diadem were a reliable, resourced and responsive consultant. The team
were a pleasure to work with on a
challenging project.”
Peter Panetta – (Former) Design Manager CPB Contractors
“It was a really proud moment for all our
staff to see our logo atop one of Sydney’s
iconic landmarks – it all worked out beautifully.
Great job to the Diadem team.”
Darren Burgess – Brand Communications Manager Westfield Group
“It has been a pleasure working with you while at Fiji National University, which has been instrumental in the University’s expansion and enhancement of operations.
Without you working as a team, our success would have been limited.”
Niranjwan Chettiar – Director Capital Projects & Infrastructure Fiji National University
“Diadem added value by recommending enhancements to the brand concept and creating site-specific solutions to interpret the brand fully into the diverse physical environments.”
Peter Byrne – Director Aquenta Consulting
“I can’t say enough about my reliance on Diadem, they continue to deliver, regardless of how large
or small our need might be. Diadem is the first
I go to and trust. They care about the quality,
they care about the relationship and they care about the work.
Their pride in the design and the delivery is of
such a high level that I can trust Diadem to continue to deliver as a key partner and key resource into our future. They always make
me look good.”
Randy Galang – National Design Director Vicinity Centres
“Diadem continues to deliver and meet the challenges with deft skill in branding and signage, complemented by exceptional customer service to all stakeholders in all phases of the project.”
Robert Lustri – Senior Project Manager UniSA
“I not only have confidence that we will get a professional outcome which is fit for purpose, but also that through Diadem’s approach and delivery they will assist us to bring the Uniting brand strategy to life through the development and delivery of a strong brand presence across all Uniting owned assets.”
Wilma Robinson – Project Manager Brand Uniting
We’ve all really enjoyed working with the Diadem team. Such a complex project made so straightforward with the management and oversight of your team - you and your team have been brilliant to work with”.
Darlene White – Head of Corporate Marketing UniSuper Management Pty Ltd
“Working with the Diadem team was easy, collaborative and results focussed. From the strategy and design phase, right through to the procurement and implementation phase, the Diadem team was knowledgeable, innovative and competent. From start to finish, it was a hassle free experience.
Since the installation programme has been completed, we’ve had comments like
“This is the best wayfinding we’ve ever seen”.
It also looks fantastic and the Diadem designers were amazing!”
Melanie Hodge – Centre Manager, Toombul Shopping Centre Mirvac Retail
“Thank you for leading the rebranding of our Australia and New Zealand fleet and properties in record time.
Your collaboration with our creative team at Landor, our Brand, ESG and Brand Program Team and our product suppliers, was second to none. You helped us bring the Team Global Express brand to life.
Additionally, your focus on carbon reduction through innovative circular economy design thinking, saved 124 tonnes by reimagining our property branding manufacturing approach with an emphasis on design, reuse, repurpose, recycling, and responsible disposal.”
Tina Thompson – Transformation Program Manager Team Global Express
“The staff from Diadem were a pleasure to work with and provided innovative and interesting design options through the course of the project. Their flexibility in accommodating a number of changing demands and their professionalism was appreciated.
Diadem’s proactive approach in suggesting alternative options and workable solutions has resulted in a high quality project. The staff were fantastic and made the project a pleasure to undertake.”
Helen Bainbridge – Project Manager Capital Works and Infrastructure, Taronga Zoo
“Working with the Diadem team on the SC2 project was a pleasure due to their proactive attitude and excellent communication. They have a deep understanding of the client’s requirements and were able to translate that effectively into the signage and wayfinding design while integrating with the broader architecture.”
Katie Demack – Project Manager Turner & Townsend
“Diadem were terrific. They understood our needs and the purpose of rebranding Storage King.
In the peak of covid restrictions, they could hit the ground running in New Zealand, challenging some of the branding decisions and helping elevate our brand even further.
Whilst still delivering our project on budget and on time without skipping a beat.”
Karl Howard – Associate Executive Assets and Projects, Abacus Group
“When you’ve got Diadem in your corner you know everything will be OK.”
Nesko Kolasinac – Centre Manager at Piccadilly Centre Stockland
“Diadem was instrumental in this process and getting us to today, ensuring that the message of urgency was conveyed downstream and that the target activities and dates leading up were met.
Thanks for Diadem’s work on this occasion which pulled us through!”
KC Lee – Project Manager, Commercial Property Stockland
“Diadem’s work has been outstanding.
Their professionalism and attention to detail
has been, in my opinion, second to none.
I have found them to be very accommodating to changes of priority as can be the case with politically sensitive projects.”
Geoff Newbegin – SmartBus Project Manager Department of Infrastructure
“SKYCITY Adelaide has partnered with
Diadem to deliver signage and wayfinding at SKYCITY Adelaide Expansion Project over the last four years. Diadem understanding of user groups and navigation was influential in designing an outcome that guests could easily find venues within the complex.
From user group mapping, concept design through to construction delivery Diadem have been there every step of the way making sure our client needs were met. The end product is excellent and demonstrates the importance of the upfront work Diadem completed to understand user’s journeys.”
Scott Bell – Development Manager SKYCITY Adelaide Expansion Project
“I can attest to the teams dedication to both the client, and the intent and high standard of the design team through their successful and unique collaborative approach. The Diadem team’s high standard of workmanship of product delivered assuring attention to detail, and always provided the best service and product they can offer without compromise.”
Amanda Beutel – Senior Project Manager Savills Australia
“Diadem acts as a trusted advisor for RMIT signage projects, managing everything from design to delivery.”
Graham Martin – Head of Property RMIT
“Diadem were continually outstanding to all the other proponents. Their professionalism and their interaction with all the other design consultants
on the project since award has been exceptional
and I would highly recommend them for
any project.
The added bonus that they can also manage a project right through to the physical implementation is a major point of difference and one that we also value very highly.”
Katrina Face – Development Manager Queens Wharf Brisbane
“Diadem has been working with PwC for over 10 years providing a range of signage design, documentation and implementation services for our office network across Australia.
Diadem has helped to distil complex projects down to their essence. Their expert knowledge in their field has helped PwC achieve signage solutions that maximise our brand with quality
and consistency.”
Jay Lomax – Director, Corporate Real Estate PwC
“Precinct has partnered with Diadem to deliver signage and wayfinding at Commercial Bay.
Over the last 18 months we have enjoyed
working with the Diadem team and continue to be impressed with the calibre of design solutions and quality of outputs.
We look forward to continuing our partnership and delivering one of Auckland’s most transformative development projects.”
Michael Sweetman – Senior Development Manager - Precinct Properties New Zealand Limited
“The Diadem team was able to navigate their way through a complex approval process, drive efficiencies in the design through their industry and materiality/fabrication knowledge, and ultimately deliver a better product at a reduced cost.
On a large scale complex project, I can recommend Diadem for their ability to drive value into the wayfinding and signage delivery while maintaining the design integrity.”
Brett Burke – Design Director, Infrastructure North West, Perth Children’s Hospital
“Working with the Diadem team is always a great experience; they bring a wealth of knowledge and experience to the table, and given most companies do not change brands on a
regular basis, that knowledge is essential.
The depth of experience across the team is great and every team member contributes and offers ideas and concepts which help take a brand vision from paper to a full
physical asset.
Diadem understands the importance of sticking to timelines and budgets, and offers insights that certainly helped bring our new brand to life.”
Ian Lilburn – Manager Leasing and Fit-out People First Bank
“Diadem was engaged to provide signage strategy for Podium retail stages 1 & 3. From the outset, we felt comfortable that we were in the right hands.
They provided great vision and staging strategy. They were able to get all project stakeholders onboard and agree on a common direction.
The outcome is testament to the quality of
their work.”
Todd Crameri – Project Manager Anmeri Management
“Warren and Mahoney have had a long and enduring relationship with Diadem across our entire studio network. One of the critical aspects of great signage and wayfinding outcomes is an integrated approach where the architecture and communication strategies speak the same language.
Diadem was a great resource in aligning client expectations and the program, and brought real design intelligence and wisdom to the final design outcome. There were several specific council requirements in terms of specific signage typologies. Diadem was able to navigate a delicate path to an innovative interpretation of the standard Darebin signage typology.
The final signage delivered integrates and reinforces the intent of the architecture, and subtly integrates subtle cultural references shared by the Wurundjeri Elders throughout the design process. The broad acceptance and excitement of patrons navigating the facility is supported by the logical and intuitive signage strategy which is testament to the intelligence and experience brought to the process by the Diadem team.”
Brett Diprose – Associate Principal Warren and Mahoney
“I have known Diadem for 20 years and my most recent experience was a reminder of how good it is to work with the team.
They know their stuff, always do what they
say they are going to do and are a pleasure to
deal with. The team did a top job, which included responding to a dynamic environment in a
timely manner.
This can-do approach is a testament to the company’s culture and the team’s care factor.”
Alan Findlater – Director Newbridge
“On the marram baba Merri Creek Parklands signage and wayfinding project, Diadem’s team demonstrated a thorough analysis of the brief and the design context. They delivered designs that are distinctive, accessible, and suited to the unique environment.
Diadem understand the complexities of working with multiple stakeholders including Traditional Owners, and they provided quality illustrations and drawings in a timely manner. We collaborated on a map system and colour coding for bilingual content in the signs.
The design concepts and final artwork were well received by the councils, land managers and Traditional Owners alike.
I thank the team for their collaboration, expertise
professionalism on this project.”
Dr Toni Roberts – Director Hatchling Studio
“Diadem have created a stylish and
thorough wayfinding job for The Ian Potter
Southbank Centre. They were terrific to work with - professional and calm; understood the brief, our requirements and came up with a very stylish “solution” to represent the needs of the Melbourne Conservatorium of Music. They also handled the wayfinding difficulties of the numerous Ian Potter names in the arts precinct and provided us with excellent advice. We have received extremely positive feedback from faculty staff and students who are using the building every day.”
Jane Richards – Executive Director The University of Melbourne
“Diadem understood what we wanted and what the young people needed – a youthful, inviting, non- corporate, safe environment. They listened to us, and their response to our brief was vibrant, creative and unique.
Working with Diadem gave us complete peace of mind because they owned the process from initial idea through to completion. We didn’t have to manage multiple contractors and were confident the designs would look just like they did in
the drawings. I would definitely recommend Diadem for any wayfinding and signage needs.”
Mason Henderson – Head of Property Melbourne City Mission (MCM)
“The Diadem team has made a significant contribution to further enhancing our customer journey, by delivering a strategic perspective
on effective, efficient and innovative signage and wayfinding solutions...
...the team have helped us adopt a consistent and integrated approach to wayfinding, tailored to the unique requirements of different airport users and spanning the entire customer journey from flight booking through to aircraft departure.
“The Diadem team has made a significant contribution to further enhancing our customer journey, by delivering a strategic perspective
on effective, efficient and innovative signage and wayfinding solutions...
...the team have helped us adopt a consistent and integrated approach to wayfinding, tailored to the unique requirements of different airport users and spanning the entire customer journey from flight booking through to aircraft departure.
Along this journey, Diadem have identified a number of opportunities for wayfinding solutions to make a meaningful contribution to creating a seamless and “future proof” airport experience.”
Bjorn Hassett – Manager, Strategy & Planning Melbourne Airport
“We worked with Diadem over a long period on this project and the initial design phase, and they were great to work with and always very receptive to our vision.
The team ensured the project ran seamlessly, and we are very happy with the final result.
The Polaris Road Entry Statement marks the main point of entry to Merrifield Business Park and, at 7 metres tall, has a striking presence.”
Nathan Thompson – Development Manager MAB
“We chose Diadem to work with us because we needed not only a re-image but a renovation completed within 12 months across our national network of 200 plus stores. Diadem has been fantastic with their design management, reporting, communication, speed of execution and ability to successfully meet all of our strategic requirements while remaining close to our business managers.”
Robert Sutton – General Manager Store Development Kmart Tyre & Auto
“The team at Diadem were fantastic to work with. They were responsive to our needs and provided a great signage solution and beautiful, thoughtful designs.
I appreciated how easy they were to work with, always available to ask my questions, great processes and clarity of timing and requirements. Which made everything so easy for me and the broader team at the School working on our Sports and Aquatic Centre developmen.“
Kristina Garla – Communications & Marketing Manager Ivanhoe Grammar School
Diadem provides an integrated service from briefing through to delivery. As specialist staff work on their areas of expertise, Diadem is able to meet all our project needs. They take time to understand the overall concept, resulting in creative solutions. The Diadem
team is professional and offers ongoing,
thorough communication throughout the life cycle of my project.”
Max Thomson – Director, Hamilton Thomson
"We have been on quite a ‘journey’ with our terminal signage and I feel like now, with your help, we have a really great strategy and new look and feel that we can be proud of.
Thank you for all your wonderful experience and guidance."
Amy Mitchell – Terminal Planning & Stakeholder Manager, Adelaide Airport
"Working with Diadem on 60 King William Street project has been a great experience, due to the team’s ability to adapt, collaborate and create an outcome that looks great and can be implemented within our nominated budget."
Julia Gentile – Development Manager, Office Charter Hall
"Diadem staff work with a can do attitude, and what I have especially appreciated is their willingness to provide practical advice, work out solutions and work within the University structure and timetable to achieve timely goals and ensure that the ACU brand is professionally and systematically applied across all campuses."
Jane Caton – National Infrastructure Manager, Australian Catholic University
"Diadem delivered BHP’s National Sky Signage Programme over 4 sites in 2019. We chose Diadem for their superior integrated design and delivery team approach that ensured minimal risk.
The technical knowledge and in-house expertise of the Diadem team ensured seamless delivery of this high risk complex programme of works. Thank you Diadem for a job well done."
Melanie Rigby – Project Director, Property & Workplace
“Diadem are our most professional and trusted partner with all aspects of signage works, both design consultancy and implementation management.”
Nathan Theos – New Business Director, Southern Region Built
“The design is bold and unique and meets our brief perfectly. It certainly sets a new standard for wayfinding signage across Mirvac’s retail portfolio.
We can’t thank you enough for delivering this project in record time so that it was complete for our grand opening ... we didn’t think it was possible but Diadem rose to the challenge and delivered this in a seamless and professional manner.”
Christina Nelson – Senior Development Manager, Retail Mirvac Retail
“With a four month timeframe to rollout the Centrelink brand, Diadem provided the necessary resources to complete the project in a timely fashion...Diadem offered DHS a transparent procurement solution with full accountability surrounding the selection of third-party anufacturers
and installers.
Diadem were professional and energetic in the delivery of the project.”
Daniel Hodgson – Collaborative Procurement Manager, Department of Human Services
"Diadem proved their worth from start to finish. Their key advantage is that their early strategic thinking is carried all the way through to the execution of the final wayfinding solution.
Flexible, dynamic and progressive convention centres are dependent on the collaborative intelligence Diadem bring to the process of design."
Simon Tothill – Project Leader, Woods Bagot
"Diadem’s proactive approach to sustainability, coupled with
their technical expertise, produced a significant financial and ‘on brand’ outcome for ANZ Bank."
Matthew Clark – Head of Workplace Property, ANZ Bank
"CBRE and Diadem have a great relationship in Australia and they have been able to add advantage to many of our clients Signage and Wayfinding needs throughout our portfolio.
Diadem are experts in the execution of brands into the built environment. They work collaboratively to deliver great signage, wayfinding and branding for both our retail and commercial needs."
Suzette Lamont – National Director Retail CBRE | Asset Services Pacific
"Probuild is proud to have been working with Diadem for over 15 years having delivered many significant projects together.
Their level of professionalism and “user-friendly” collaborative approach brings a level of trust and confidence that they will always deliver projects on time, on budget and to our expected level
of quality.
Diadem’s expert knowledge and ability in developing design concepts to a built form, technically and practically, provides the service that we genuinely value in working with them in a Design and Construct capacity."
Andrew Zinni – Construction Director, Probuild
"It was a tough, long journey, with great teamwork, and finally, we made it.
My Citi leadership team and I are very happy with the result, really impressed by you for your professional knowledge and rich experience with the signage installation, which is imperative to the success of the project."
Michael Qiao – Asset Manager for China CRS, Citi
"The client, stakeholders and the public have responded very positively to the new signage. I’d like to thank your team for your dedication, attention to detail and perseverance in making this a reality."
Liam Cameron – Design Manager, Professional Services, City of Sydney
"The program could not have been delivered to the professional level achieved without your organisation's reputation, market knowledge and supplier networks.
Your team at Diadem worked seamlessly with our Look & Signage Program to ensure all of our needs and expectations were met. With immovable milestones and budget constraints, the team were able to deliver...
...Additionally, the professionalism and attention to detail that Diadem provided for all projects with OCGC were outstanding."
Maryanne Marshall – Manager, Public Domain Operations, Office of Commonwealth Games Coordination
"Using carbon calculation, design and material alternatives, the Diadem team has demonstrated at least 50% reductions in embodied carbon for NAB’s sign family.
While tackling the reduced embodied carbon brief, they also considered design improvements to durability, ease of maintenance and material circularity."
Louise Bay – Head of PMO, User Experience, Lendlease Construction
“Diadem has designed and project managed wayfinding signage for four of our sites, and will be delivering on another ten. Their commitment not onlyto detail, but to the user experience of signage is well-researched and quite frankly—exemplary. The team are warm, professional and we have been continually impressed by their considered, intelligent designs. I wholeheartedly recommend Diadem for your project.”
Sam Buckerfield – General Manager, Corporate Communications Fresh Hope Communities
“Diadem’s fit-out resulted in an improved
staff morale which led to an increase
in professionalism. Not only is there an increased joy of coming to work in such a fantastic environment, our staff take their roles more seriously than before.
Driven by the enthusiasm of the fantastic fit-out, coupled with supporting marketing practices, sales have increased between 30-40 percent.
I have changed my thinking about investment in design and in presentation, and its importance in customer perception...”
Jeff Appleton – Business Developer Giant Bikes, Perth
“Diadem worked collaboratively to independently manage all suppliers across the procurement, administration and project close out processes. Not only did this efficiency and transparency give us confidence at every step of the way, but new branding opportunities were identified as a result of Diadem’s appraisal of the branding potential
of the sites.
The scope was undertaken within budget constraints and successfully provided an improved environment with minimal disruption.
The timely implementation of the rebrand
has resulted in the successful transition of
660 centres. We couldn’t be more pleased
with the outcome.”
Robyn Stewart – General Manager Property, Goodstart Early Learning Ltd
“Diadem was instrumental in unlocking an integrated wayfinding solution. Their commitment to the entire project team was refreshing and their drive to deliver outcomes in a timely manner helped secured a great outcome not only for the project but more importantly for the community, shoppers and retailers that connect with Wollongong Central in the future.”
Ben Hughes – Project Retail Manager The GPT Group’s Wollongong Central
“We engaged Diadem to design, manufacture, and install signage throughout the airport, in alignment with our brand guidelines. They listened to our requirements, developed an understanding of our airport layout and passenger flow, and designed well considered, custom signage solutions that integrate seamlessly with our brand and architecture, and provide clear, intuitive wayfinding for passengers.
The quality of Diadem’s signage and wayfinding solution is excellent, and cohesive with our airport’s aesthetic. It was delivered on time and within budget.
Overall, we are very happy with the outcome of our collaboration with Diadem and would not hesitate to work with them again.”
Angela Beardsmore – Group Customer Experience Manager Hamilton Airport
“Auckland City Mission – Te Tāpui Atawhai appreciated the expert guidance and support from Diadem when a wayfinding system was developed for our new building, HomeGround.
Diadem rose beautifully to the challenging brief. In collaboration with the project team, Diadem spent many hours exploring ideas and options, while listening with the greatest of care. Their expertise in creating signage guided the rest of us through the process.
Diadem provided a range of options, carefully explaining choices and recommendations, then allowed the collective to make the final decision. We’re so delighted to have partnered with Diadem whose care and attention, and ability to really listen to our needs, meant that the resulting wayfinding at HomeGround is stunning.”
Helen Robinson – CEO Manutaki, Auckland City Mission – Te Tāpui Atawhai
“Diadem have been a professional outfit to deal with from the beginning, and have now provided us with a sophisticated and cutting edge
design for our development - which we’re really
excited about.
We’ve had a great experience working with the team at Diadem, from their design manager,
client relationship manager and design
team - all are extremely professional and present packages of work that are well thought-out,
on time, and within our target budget.”
Adam Di Clemente – Development Manager Salta Properties
“The VDA was of the high standard we’ve come to expect of all things by Diadem. All the angles and opportunities for the building to present a tenant’s brand were well considered, so no problems there.”
Tom Boden – Senior Project Manager DuoProjects
“From the outset Diadem has shown a very professional approach, they have a holistic perspective of our project and have proven their expertise in signage. Diadem impressed us with a robust Quality Assurance system, along with other systems that were critical to accountability in managing the scope and scale of this project.
Diadem has lived up to those expectations, completing a de-brand of some 12,000 signs across the entire Melbourne rail network within a tight 14-day window and with considerable budget savings through clever and
experienced procurement strategies
and fabrication knowledge.”
Tony Martin – Project Manager Metro Trains
“Diadem was entrusted to rebrand our 250+ site network from KTAS to mycar. Critical to our success was the speed to market for the launch of the new mycar brand combined with a shortened programme in-line with the terms of the sale.
Together with Diadem we concurrently developed the signage system, conducted prototyping, navigated the council statutory requirements and engaged with the front-line staff. Overall the project was a success, with nil impact to our daily operations, with the project implemented on-time, under budget and instilling a great level of trust within our team with the new owners.”
George Mandilis – General Manager - Property mycar
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Contact us Our Why
Our why is to shape how
brand experiences, built
environments and people
connect.
We aspire to deliver
enduring solutions that
are equitable, with
sustainability at their core.
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