Diadem executed the digital screen and sky signage for a new tower on one of Melbourne’s most significant corners.
Client | Dexus |
QIC | |
Multiplex | |
Digital Art Curators | Art Pharmacy |
Photographers | Hilary Walker |
Trevor Mein | |
The new dual-tower at 80 Collins Street by Woods Bagot brings together premium businesses, high-end retail and on-trend laneway dining.
Diadem was engaged by longstanding clients Dexus and QIC to execute an impressive two-story digital screen that activated the entry foyer and sky signage for Macquarie Bank.
A showpiece of the 80 Collins arrival experience is a commanding 12-metre by 8-metre digital screen in the south tower lobby. Precision design and engineering ensured the screen operates at its best, with the screen now showcasing digital art curated by Art Pharmacy.
Sky signs provide a unique opportunity for brands to draw attention to the most prominent positions on a city’s skyline. Diadem worked with Macquarie Bank to maximise the potential of a sky sign on this significant new tower.
Clear and concise documentation ensured Multiplex trusted Diadem implicitly from concept to implementation.
