How often have you found yourself at an airport, weary from travel, unable to discern where you are from any other airport in the world? Airports are often situated far from city centres due to planning and zoning restrictions. It may be halfway through your taxi ride before you fully grasp your new location and the characteristics unique to it.
That’s because airports have an uncanny ability to distort our sense of time. Waiting in security queues can feel like an eternity, yet it suddenly becomes a race against the clock when we must reach our gates, grab a coffee, or visit the restroom before boarding.
With times for arrivals and departures all around us in airports, how can signage help make the experience less stressful? It’s this central focus that guides our work in, and around, airports through intuitive wayfinding. At Auckland Airport, our wayfinding guidelines make the journey easier for millions of people every year.
