Auckland’s B-line express bus network introduced crucial transport infrastructure to key arterials across the city, including busy Dominion Road and Mt Eden Road.
Auckland Regional Transport Authority engaged Diadem to determine signage locations at all B-line bus stops, which totalled over 100 throughout the network. Diadem carefully audited each B-line route and stop, considering optimal viewing heights, scale and legibility to provide an efficient and accessible commuter journey.
Diadem was subsequently engaged to realise the new B-line brand in three-dimensional form. The bold and distinctive yellow and black brand was applied to a range of B-line assets, including shelters, signage elements and the buses themselves as livery.
