Marketing teams will value the ability to take visual stock of their branded assets in the built environment and ensure ongoing consistency of brand standards.
Property and facility managers will appreciate the ability to track and maintain assets throughout rebranding and refurbishment projects.
Beyond that it enables ongoing maintenance scheduling as well as a procurement portal for ordering new or replacement items from pre-qualified supply channels. This ensures consistent and cost effective selection of on-brand products.
The key benefit Brandscape offers its users is easy access to all branded assets located in one place. Each asset is uniquely coded and can be searched by either location or type.
- cloud based simple access via web browser
- secure multi user log-in
- simultaneous access to thousands of assets across all campuses
- search and view site specific photos/drawings reports
- provides opportunities for collaboration
- ensure brand consistency
- keep everyone updated on latest brand guidelines
- maintenance reporting & scheduling
- online ordering of standard branded assets
Brandscape is not just about signs. Other assets that are part of the built environment can be captured so marketers and property managers can maintain full visibility of their branded asset portfolio.
Content includes:
- branded assets including signage, point of sale, vehicles, etc.
- photos, site plans and drawings
- location plans and google maps
- brand guidelines, OEM manuals
- statutory documentation and permits
- various reports and asset information