Brand Asset Management System

Brandscape

Maintaining brand consistency across a diverse asset portfolio is challenging in itself, let alone when you don’t know – what, where, and how many assets
are in existence.

Brandscape solves this problem.

A powerful and easy to use, online application, providing you and your team access to all of your information in one location.

Specifically designed to enable marketers and facility managers the ability to optimise the state of their branded assets in the field.

Brandscape provides you with a solution to record, analyse and plan future projects that involve your brand. Custom developed by Diadem from the ground up, it supports workflow during redevelopment projects such as a rebranding or the implementation of a wayfinding program, yet is as equally beneficial for business as usual.

Key features

Cloud-based application accessible via a web

Secure multi-user log-in

Simultaneous access to thousands of assets

Search and view by asset or location

Collaboration opportunities

Maintain consistent brand standards

Maintenance scheduling and reporting

Online ordering

Overview

Brandscape is a simple yet powerful online based Brand Asset Management System. It is specifically designed to track and manage a wide range of branded assets, providing clients a window into their property portfolio. It combines a powerful set of tools that makes the recording, analysis and reporting of branded assets such as signage, and other branded assets streamlined and efficient.

Developed by Diadem It has been custom built from the ground up to support our work-flow during the implementation of re-branding and wayfinding projects – from auditing to implementation.

Benefits to you

Marketing teams will value the ability to take visual stock of their branded assets in the built environment and ensure ongoing consistency of brand standards.

Property and facility managers will appreciate the ability to track and maintain assets throughout rebranding and refurbishment projects.

Beyond that it enables ongoing maintenance scheduling as well as a procurement portal for ordering new or replacement items from pre-qualified supply channels. This ensures consistent and cost effective selection of on-brand products.

The key benefit Brandscape offers its users is easy access to all branded assets located in one place. Each asset is uniquely coded and can be searched by either location or type.

  • cloud based simple access via web browser
  • secure multi user log-in
  • simultaneous access to thousands of assets across all campuses
  • search and view site specific photos/drawings reports
  • provides opportunities for collaboration
  • ensure brand consistency
  • keep everyone updated on latest brand guidelines
  • maintenance reporting & scheduling
  • online ordering of standard branded assets

Brandscape is not just about signs. Other assets that are part of the built environment can be captured so marketers and property managers can maintain full visibility of their branded asset portfolio.

Content includes:

  • branded  assets including signage, point of sale, vehicles, etc.
  • photos, site plans and drawings
  • location plans and google maps
  • brand guidelines, OEM manuals
  • statutory documentation and permits
  • various reports and asset information

Project lifecycle

Designed with implementation workflow in mind, Diadem utilises Brandscape® during all stages of a project from site auditing and assessment to close out and handover.

The uploading of information and data occurs as your project progresses. Consequently client access to this information is always up to date and accurate.

Auditing

  • Site groups / categories / filters
  • Planning audit schedules through integrated Google maps
  • Assigning locations to site plans
  • Capturing images
  • Image mark-ups (location tags, dimensions, notes, icons)
  • Making note of location specific details (e.g. substrate, filttings, access)
  • Journey Plan videos

 

Documentation

  • Automatically generated site documentation packs
  • Cover Sheets
  • Site Plans
  • Photo Pages
  • Existing Conditions
  • Proposed Works
  • Schedule of Works

 

Implementation

  • Site assessment
  • Quantity schedules
  • Budget generation
  • Manufacture orders
  • Installation instructions
  • Progress tracking and reports

 

Council

  • Full database of Australia & New Zealand Councils
  • Council letters and submissions
  • Permit tracking

 

Handover

  • Site quality assurance checks
  • Defect recording and rectification
  • Completion report package
  • Online access for clients

Site lists & details

A full list of sites across your network is uploaded into Brandscape™ and can be quickly searched or filtered on screen (e.g. group, category, region, status), enabling quick viewing / reporting of specific sites and assets.

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