Signed
and delivered

Diadem had previously partnered with Australia Post to roll out its new brand at delivery centres and retail outlets nationwide. For its new headquarters in Melbourne’s rapidly evolving inner-urban industrial suburb of Burnley, Australia Post returned to Diadem to manage the complete signage suite and workplace engagement.

Diadem worked hand-in-hand with the building architect, Hassell, to ensure that, once again, the integrity of Australia Post’s well-established brand would be upheld in the built environment.

In the initial strategic phase, Diadem defined a state-based postcode system to correspond to respective levels, such as VIC 3000 for Level 3. This narrative was then developed to feature state-based artist commissions, environmental wall graphics, and room numbering and naming, all of which reference Australian suburbs as a key component of the postal network.

Hassell’s design driver was creating a down-to-earth headquarters that heroes warehouse staff as much as IT support. Diadem responded to Hassell’s conceptual approach with a suite of visual references that champion how the postal system connects our country.

Themes of connection and collaboration were included in a breakout area where Diadem created a cocooning seat based on the familiar Australia Post logo, visible through the void above.

Additional thematic signage throughout the building included postage labels for room panels, warehouse-scale zone and storage coding, and directional floor graphics on polished concrete. Playful elements included large tubes reminiscent of ventilation ducts and pneumatic message delivery systems, which were used to connect paired work floors and visually display floor plans.