Diadem’s ongoing relationship with Adelaide Airport has included reviews and recommendations around signage, wayfinding, placemaking and digital solutions to improve the passenger journey.
Client |
Adelaide Airport Limited |
In 2018, around 8.4 million visitors moved through Adelaide Airport. That number continues to increase, and as it does so, the airport continues to expand. Ahead of a major re-development, Adelaide Airport engaged Diadem to assess and give clarity to the user journey from entry through to international and domestic departures.
As with all of Diadem’s work in airports, the overarching goal is to ensure a user’s navigation experience with minimal anxiety in what can be a stressful environment.
Some of its gates are ‘swing gates’, which alternate between international and domestic routes. After undergoing a critical assessment of the terminal, Diadem devised a digital solution. This meant Adelaide Airport could easily tailor sign messaging on a situational basis depending on user journeys.
Adelaide Airport has also sought to improve the user experience visually and make itself more social media friendly. Diadem has proposed several placemaking devices. These include sun-like spheres, rising and falling, symbolising departure and arrival and a large overhead digital screen celebrating truly South Australian imagery.
